KPI indicators in the conversion phase

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In the conversion phase, the goal is to obtain leads (potential customers). We'll achieve this if the audience registers and leaves their information. Registration content and downloadable content are the most important elements in this stage. If you want to know if it's working, pay attention to these inbound marketing KPIs:

Cost per lead or CPL : This KPI tells us how much money we've kenya phone number list on lead acquisition (potential customers). Specifically, this figure indicates the investment per lead. Regarding the most appropriate figure for this indicator, there's no single answer; it depends on each business. As a company, you should define the figure you want to target to ensure your strategies are profitable.

Lead conversion rate (from your organic or paid traffic): This inbound marketing KPI is obtained by dividing the total number of potential customers who have registered in a specific period by the number of visits during that same period. It's one of the easiest metrics to obtain and is recommended to be around 2%.

) Call-to-Action (CTA) CTR: If you want to measure the effectiveness of your CTAs, this is the inbound marketing metric you should focus on. It's obtained by dividing all the views your CTAs have received over a period of time by the clicks obtained during the same period. If this metric isn't giving you good results, rethink both the design and the content of your CTAs.