History and origin of the POEM model

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This marketing model has been around for several years in the advertising world. Since Howard Fineman and Jonathan Alter defined it in Newsweek magazine in 1988 , marketing has evolved, but this model remains relevant, albeit with some updates.

In any case, the most important thing this model has taught us is the idea that a marketing strategy must pay attention to all existing communication channels, select the ones that best suit them, and design a kenya phone number list that illustrates the objectives and actions to be achieved with those channels, both individually and in combination.The 15 KPIs of your inbound marketing strategy
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By Oier Gil , published on December 27, 2022

KPIs (Key Performance Indicators) are a series of metrics that help us determine whether the objectives we've set in our strategy are being achieved. Applied to inbound marketing , these indicators can tell us how profitable and effective each phase of the methodology we've applied to our business is.

As you know, this method consists of three stages (four if we include loyalty): attraction, conversion, and closing or sale. In this article, we'll explain the most important KPIs in each of the inbound marketing phases so you know what to focus on depending on where your sale is at.