Shared Media in the POEM model

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Non-direct marketing actions that have a positive effect on the brand.

Professional relationships that are generated at an event.




Shared media refers to social networks and their ability to kenya phone number list and disseminate content . This typology has developed primarily in recent years and encompasses the following:

Conversations on social networks.

Interaction between users.

This dissemination and sharing of content on social media can occur in two ways. On the one hand, it can be promoted by the company itself, and on the other, it can arise naturally and organically through the public's own initiative.

This last point within the POEM model warns us that sharing content on social media isn't enough; we must go further and interact with our audience to build community.