E-commerce company buying ad services

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After several weeks of hard work and collaboration, TechSolutions presented a tailor-made software solution to Global Enterprises that exceeded all their expectations. Mr. Johnson was impressed by their professionalism and attention to detail. He decided to sign a long-term contract with
As the partnership flourished, both companies benefited from each other's expertise and resources. They worked together on various projects, pushing the boundaries of innovation and achieving remarkable success in their respective industries.



**B2B customers** are **"Business-to-Business" customers** — meaning they are **businesses that purchase products or services from other businesses**, rather than individual consumers.

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B2B Customer Explained:

* **B2B = Business to Business**
* These are **companies, organizations, or professionals** that buy from other businesses to:

* Resell
* Manufacture something else
* Operate more efficiently
* Serve their own customers
Examples of B2B Customers:

| Seller Business | B2B Customer (Buyer) |

| Software company | Marketing agency buying CRM software |
| Office furniture supplier | Corporate office buying desks and chairs |
| Wholesale food distributor | Restaurant kenya phone number list ingredients in bulk |
| Advertising platform | |

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### B2B vs B2C

| Aspect | B2B | B2C |
| --------------- | ------------------------------------ | --------------------------- |
| Customer type | A **business** | An **individual consumer** |
| Order size | Large, bulk purchases | Smaller, personal purchases |
| Buying decision | Often involves multiple stakeholders | Usually made by one person |
| Sales cycle | Longer and relationship-based | Shorter and emotion-driven .