Create an input structure

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Here’s how you can use insights into what engages your customers across different channels:

Website
Create relevant content by recruiting partners as subject matter experts and provide an opportunity for customers to purchase.

Search
Optimize your website for keywords in corporate content, headlines, and other SEO elements , then create desirable content through affiliate programs by building links and publishing blog articles.

Social Media
Find out where your customers are using social kenya phone number list and engage; be an active participant in discussion groups on topics of interest to customers.


Developing an effective social media strategy requires a methodical process. Without a plan, you’re left with random social media actions that aren’t part of a purpose.

It all starts with research. This is the definition of the “hub and spoke” process that acts as a guide to drive people to conversion. Create a synergy between research, social media, and content , where the sum of these factors is greater than the part. You can create this infrastructure with a specific page as a hub, and you can have just 1 page or several for different segments, campaigns, products, and the like.