Formalize your social media plan
Posted: Sat May 24, 2025 9:51 am
Testing phase
Where your organization has no process or guidance for operating on social media.
Transition phase
Where you have an informal process.
Strategic phase
Where you already have complete guidelines, which are carried out routinely.
Once you’ve determined the current situation, you can focus on how to improve it. By focusing on creating a formal approach, you can:
Encourage – rather than discourage – content production;
Align new work with existing company values and guidelines;
Safeguard your business's reputation and intellectual property.
inbound marketing
: Determine what will attract the prospect in your inbound channels
As with any marketing process, generating value is vital. For example, when working with an inbound marketing agency, your company will always focus on what will attract potential customers. How is your kenya phone number list communicating? What words are they using?
Simply observing what people are doing can help you gain insight and do a competitive analysis to implement your value proposition. The value proposition is the reason why your customers should follow you or click through to your website . The onboarding process should focus on targeted keywords, where both Google searches and social media are instrumental.
Research identifies demand for keywords with high search volume or competition. Social media then helps identify consumer language, hot topics, and trends. Combined, they create a marketing domino effect: search engines are driven by relevance, relevance increases credibility, and credibility drives conversions.
Where your organization has no process or guidance for operating on social media.
Transition phase
Where you have an informal process.
Strategic phase
Where you already have complete guidelines, which are carried out routinely.
Once you’ve determined the current situation, you can focus on how to improve it. By focusing on creating a formal approach, you can:
Encourage – rather than discourage – content production;
Align new work with existing company values and guidelines;
Safeguard your business's reputation and intellectual property.
inbound marketing
: Determine what will attract the prospect in your inbound channels
As with any marketing process, generating value is vital. For example, when working with an inbound marketing agency, your company will always focus on what will attract potential customers. How is your kenya phone number list communicating? What words are they using?
Simply observing what people are doing can help you gain insight and do a competitive analysis to implement your value proposition. The value proposition is the reason why your customers should follow you or click through to your website . The onboarding process should focus on targeted keywords, where both Google searches and social media are instrumental.
Research identifies demand for keywords with high search volume or competition. Social media then helps identify consumer language, hot topics, and trends. Combined, they create a marketing domino effect: search engines are driven by relevance, relevance increases credibility, and credibility drives conversions.