Email Data to Optimize Open Rate, CTR, and Conversions
Posted: Sat May 24, 2025 9:32 am
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Resource optimization: The insights generated by email data can also be very useful for marketers when requesting resources and justifying expenses. Good email data can generate the confidence marketers need to approve budgets.
6 metrics you can optimize with email data
Spam rate
Indicates the number of recipients who report the emails you send as junk or spam . If this rate is higher than 0.1%, it means users do not wish to receive the types of messages you are implementing.
To solve this problem, you can choose to create more kenya phone number list content , remove overly promotional words from your subject line, and update your email marketing list to build an audience that's truly interested in your content.
Sales conversion rate
The sales conversion rate represents the percentage of potential customers who make a purchase after clicking on the email. It's one of the best indicators of whether your campaign or campaigns are working properly.
Like most rates, it's important to put them in context . For example, a 0.5% sales conversion rate might not seem very good. However, if, despite the fact that only a few people purchased these products, they spent a lot on each purchase and your ROI is positive, it won't be a bad number at all.
Resource optimization: The insights generated by email data can also be very useful for marketers when requesting resources and justifying expenses. Good email data can generate the confidence marketers need to approve budgets.
6 metrics you can optimize with email data
Spam rate
Indicates the number of recipients who report the emails you send as junk or spam . If this rate is higher than 0.1%, it means users do not wish to receive the types of messages you are implementing.
To solve this problem, you can choose to create more kenya phone number list content , remove overly promotional words from your subject line, and update your email marketing list to build an audience that's truly interested in your content.
Sales conversion rate
The sales conversion rate represents the percentage of potential customers who make a purchase after clicking on the email. It's one of the best indicators of whether your campaign or campaigns are working properly.
Like most rates, it's important to put them in context . For example, a 0.5% sales conversion rate might not seem very good. However, if, despite the fact that only a few people purchased these products, they spent a lot on each purchase and your ROI is positive, it won't be a bad number at all.