ABAD/NielsenIQ Wholesale and Distributor Report 2024

[shukla7789]

Meeting of results of graphs on wholesalers and distributors

The research to compose the ranking is based on data voluntarily provided by companies associated with ABAD and its state affiliates. This data is then analyzed by the Nielsen consultancy in collaboration with the Fundação Instituto de Administração (FIA).

The 2024 report, conducted by Domenico Filho, Flávia de Laurentis and Letícia Duque, offers a comprehensive view of the wholesale and distribution sector in Brazil based on data collected in 2023. The analysis covers everything from the macroeconomic scenario to consumption trends and expectations for the future.

Read also: Zydon and Sankhya participate in ABAD 2023: Connecting the greece whatsapp database of the Wholesale and Distribution Sector.

Summary
Macroeconomic scenario
Advances and challenges
Economic indicators
Consumer Confidence Index (CCI)
Consumer behavior
Market size and share
Supermarket and wholesale sector
Evolution of the wholesale sector
Revenue distribution
Main companies and revenue
Regional dynamics and operating models
Product categories and billing
Sales channel dynamics
Sales channels
Distribution and sales
Operating models
Participation in revenue by region of operation
Expectations for 2024
Investments and growth
Economic forecasts
Conclusion
Macroeconomic scenario
Advances and challenges
Brazil recorded GDP growth of 2.9% in 2023, driven mainly by agriculture. This growth was accompanied by a drop in the unemployment rate to 7.4%, the lowest level since 2015. Inflation remained within the Central Bank's target, reaching 4.6% in Brazil and 5% in São Paulo. However, for 2024, growth is expected to be more modest, at 1.6%, due to the slowdown in public spending and agricultural expansion.

Economic indicators
Unemployment Rate: 7.4% (2023)
Inflation: 4.6% in Brazil, 5% in São Paulo (2023)
Selic: 10.50% per year, increasing the cost of credit and impacting the 71 million Brazilians in default.
Consumer Confidence Index (CCI)
The ICC reached its lowest level since May 2023, reaching 89.7 points in February. This result reflects the worsening outlook and increased uncertainty about the future of the economy.

Consumer behavior
Brazilian consumers were more cautious compared to the global average. The main strategies adopted to reduce expenses include:

Search for lower prices: 91% in Brazil (global average: 89%), after all, only 14% of Brazilians distrust the quality of cheaper products (16% on the global average)

Switching products or brands: 77% in Brazil (global average: 74%), with 19% of Brazilians considering themselves loyal to their favorite brands (21% global average)

Monitoring total spending: 74% in Brazil (global average: 72%). Along the same lines, 53% of Brazilians prepare a shopping list before going to the store (46% global average)

Changing stores: 62% in Brazil (global average: 65%), 42% of Brazilians consider the availability of offers a determining factor in choosing where to buy (33% global average)

Prioritize the basics: 48% in Brazil (global average: 43%), with 68% of Brazilians stating that they only buy what they are going to consume to avoid waste (56% global average)

Market size and share
Supermarket and wholesale sector
The fast-moving consumer goods market in Brazil, especially in the wholesale segment, has shown significant growth. Wholesale generated R$234.2 billion in 2023, an increase of 15% compared to the R$203.7 billion recorded in 2022.