Google Core Update 2024: No More Low-Quality Content
Posted: Tue Dec 24, 2024 10:28 am
Google has just announced a significant overhaul of its search algorithms with the March 2024 Core Update , promising radical changes to the way it evaluates and ranks content across the web. This update aims to not only improve the quality of information made available to users, but also aggressively combat low-quality content and spam .
Considered one of the biggest updates to the search engine so far, Google promises to reduce the amount of content considered to be of low quality on its results page by 40%.
The main goal of this update is to prioritize content that truly adds georgia whatsapp database to the user, increasing the importance of EEAT (Experience, Expertise, Authority and Reliability) as evaluation criteria.
Google has improved its ranking systems to identify and promote useful information, reducing the visibility of content that is generic, superficial, or created solely to manipulate search rankings .
Topic Index
Google Core Update
Google regularly improves its algorithms and systems to optimize the search experience for users. There are several updates made over the years, some of which are barely announced or noticed because they are minimal, while others have a major impact on rankings, these are called Core Updates.
Core updates are considered major updates (and therefore the ones that have the biggest impact on websites) and they are generally not intended to penalize specific pages or websites; rather, they improve how the system evaluates and understands content in general. These changes can either boost or reduce the visibility of certain pages in search results.
Stay up to date with all Google updates so you don't get caught off guard!
Impact of the March 2024 update
The March 2024 Core Update is causing a stir! Google promises to reduce low-quality content on its results page by 40%, as well as curb other abusive spam practices.
With the emergence of AI tools that facilitate content creation, this is the way Google has found to combat the massive publication of content that does not add value to the user.
Computer keyboard with several papers written "spam" on it.
Quality content
In a commitment to reducing low-quality content appearing in its search results, Google is implementing strategic changes that will affect sites that employ questionable SEO tactics.
One of the main changes is around “scalable content abuse,” where the use of automation to generate low-quality or unoriginal content at scale is a clear target of the update.
Google is not against the use of AI in content production, as long as it is used to create content that is truly interesting and useful to the user. Therefore, it is possible to use AI to create quality content , as long as it follows the EEAT guidelines.
Anti-spam policy update
This Core Update focuses on updating Google's Anti-Spam Policy which aims to minimize the use of search ranking manipulation techniques.
In addition to the elimination of low-quality content, one of the main targets of this update is the use of expired domains , a practice where previously legitimate domains are acquired and repopulated with low-quality or spammy content in an attempt to inherit and exploit the domain's pre-existing SEO authority.
It will also crack down on “site reputation abuse” practices , where low-value third-party content is hosted on reputable sites in the hope of leveraging that authority to improve search rankings.
My website has been affected, what should I do?
If you've noticed that your site has been impacted by this update, it's crucial to reevaluate and adjust your SEO and content strategies to better align with Google's quality guidelines.
Content should be original, informative, and useful , answering users’ questions clearly and satisfactorily. If your previous focus was on quantity of content rather than quality, it’s time to change that approach.
Self-assessment questions offered in Google's guidelines can help you examine the quality and relevance of your content.
Conducting performance audits can provide valuable insights into areas for improvement, allowing for strategic adjustments to align your content with user and Google expectations.
Considered one of the biggest updates to the search engine so far, Google promises to reduce the amount of content considered to be of low quality on its results page by 40%.
The main goal of this update is to prioritize content that truly adds georgia whatsapp database to the user, increasing the importance of EEAT (Experience, Expertise, Authority and Reliability) as evaluation criteria.
Google has improved its ranking systems to identify and promote useful information, reducing the visibility of content that is generic, superficial, or created solely to manipulate search rankings .
Topic Index
Google Core Update
Google regularly improves its algorithms and systems to optimize the search experience for users. There are several updates made over the years, some of which are barely announced or noticed because they are minimal, while others have a major impact on rankings, these are called Core Updates.
Core updates are considered major updates (and therefore the ones that have the biggest impact on websites) and they are generally not intended to penalize specific pages or websites; rather, they improve how the system evaluates and understands content in general. These changes can either boost or reduce the visibility of certain pages in search results.
Stay up to date with all Google updates so you don't get caught off guard!
Impact of the March 2024 update
The March 2024 Core Update is causing a stir! Google promises to reduce low-quality content on its results page by 40%, as well as curb other abusive spam practices.
With the emergence of AI tools that facilitate content creation, this is the way Google has found to combat the massive publication of content that does not add value to the user.
Computer keyboard with several papers written "spam" on it.
Quality content
In a commitment to reducing low-quality content appearing in its search results, Google is implementing strategic changes that will affect sites that employ questionable SEO tactics.
One of the main changes is around “scalable content abuse,” where the use of automation to generate low-quality or unoriginal content at scale is a clear target of the update.
Google is not against the use of AI in content production, as long as it is used to create content that is truly interesting and useful to the user. Therefore, it is possible to use AI to create quality content , as long as it follows the EEAT guidelines.
Anti-spam policy update
This Core Update focuses on updating Google's Anti-Spam Policy which aims to minimize the use of search ranking manipulation techniques.
In addition to the elimination of low-quality content, one of the main targets of this update is the use of expired domains , a practice where previously legitimate domains are acquired and repopulated with low-quality or spammy content in an attempt to inherit and exploit the domain's pre-existing SEO authority.
It will also crack down on “site reputation abuse” practices , where low-value third-party content is hosted on reputable sites in the hope of leveraging that authority to improve search rankings.
My website has been affected, what should I do?
If you've noticed that your site has been impacted by this update, it's crucial to reevaluate and adjust your SEO and content strategies to better align with Google's quality guidelines.
Content should be original, informative, and useful , answering users’ questions clearly and satisfactorily. If your previous focus was on quantity of content rather than quality, it’s time to change that approach.
Self-assessment questions offered in Google's guidelines can help you examine the quality and relevance of your content.
Conducting performance audits can provide valuable insights into areas for improvement, allowing for strategic adjustments to align your content with user and Google expectations.