Sales skills – several important aspects of sales

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Sales skills have several important aspects
Sales are very important in whatever we do. Although we are dealing with digital marketing here , you may think that sales are not important or that digital marketing can replace sales. However, that is not the case. But then again, it is not the sales that you might have immediately thought of where you would have to persuade, offer, entice… etc.

Essentially, the thing about sales is quite simple, at least in the rough outline. People buy for their own reasons, needs and desires.

When it comes to spending, it's important for people to get the most for their money. That's why shopping malls are always crowded when there are sales. So, people look at the price. And they wait for the moment when it's cheaper.

It's somehow become normal and people are "falling" for it. Because estonia whatsapp database already used to it. They're waiting for it to be cheap.

Making purchasing decisions
Purchasing decisions are made based on:

• need
• desire

Those are two basic things.


A purchase out of necessity, and a solution to a problem, are both needs. If you get a fine of 5,000.00 kuna. You have to pay it, what now? A desire certainly isn't.

People sometimes buy something when they have a desire for it. They simply like it and want to have it. Then they buy it. The decision to buy has already been made. It's just a question of when and where, or from whom, they will buy it. Now there's a problem.

If you sell desires, you need to have customers with stronger purchasing power. Because desires are not needs and you can do without them.

If you are selling a need and a solution to a problem. Then depending on the product or service. You have a wider range of customers.

Like bread. Need number 1.

If someone needs a website and has already made their decision that they need a website, that person is now looking for the best they can get for their money.

Like in shopping centers. The truth is that many bad things are sold there ( scrap, semi-finished products, etc... ), we all know that. But people still buy, for one reason. Because there is no better offer.

You have to create an offer that is better than others. That gives more than others.

That's the job of every businessman and trader. And we are all traders in some way. We don't always sell for money, but to, say, have our way and the like. Those are emotional decisions that are stronger than reason at that moment or those moments.

Later, people realize that they spent unnecessarily or pointlessly and that they don't really need what they bought. Or they don't use the item properly and don't get the most out of it because the person's needs for it are less than they thought at the time they bought it.

They say people buy with their eyes.
They like what they see and, with positive emotions at the time of purchase, make purchasing decisions.

10 lessons from the world of web commerce

These are most often emotions, adrenaline, excitement, anticipation, satisfaction, happiness...

This is precisely why consumerism lives on and gets some people into serious financial trouble, because they can't control themselves. On the other hand, retailers and various companies are yelling at us in various ways.

Just look at commercials, a lot of them are stupid commercials. Stupid when you look at them rationally and logically. Literally stupid, and a lot of them are the same old tricks.

Which makes sense, because if something is proven to work, then you should just take it and use it.

But when you turn it off and give in to wishful thinking, then they do a good job for marketers and advertisers.

Price, money and other factors are irrelevant at that moment - unimportant.

So the desire itself is stronger than anything else. There are practically no more barriers that hinder the decision to buy and people decide to pay you. One of the very important things is to understand and know what the barriers are that hinder the purchase of a client or potential customer. And through the creation of sales offers, it is necessary to successfully justify these barriers, so that customers or clients have a free path to simply and now without obstacles decide to buy.

That's one side.

So, understand the barriers, understand the needs and desires. And then create an offer that gives much more for the same price or even slightly higher.

You have the book Blue Ocean Strategy. Look at examples of how they managed to create companies without competition. The same goes for a brand. As a brand, you have to appeal to them. Customers have to have some emotion with the brand.

Even though I have an iPhone and feel important, significant and proud in society with that phone, that's the emotion that makes me buy such a device.

If it doesn't matter to me, I'll buy another one.

You have to know what it is that they like and then through your brand, branding and your offers at the end and offer and show that you have it. And of course then in exchange for money, which is the price. They can get it from you. That's essentially the sales process. So it keeps going in circles for anything and always.

When you sell a solution that can help the customer or solve some problem or satisfy their desire - an emotion.

So, as a summary of this first part of the email.

You have potential customers. You need to know what they want to have, and what their needs are in order to know how to create good offers. That's the first part. And the second part is to successfully justify their barriers that they have when they hesitate whether to buy or not. Should they buy now, or later, should they think more, and then decide.

Something else that is important.

The sales offer is a very important thing
You can have bad ads, bad marketing, a bad website, bad campaigns, and few visitors. But if the offer is good, it outweighs all the other bad things.

It often happens when a person says they'll get back to you in a month if they do something before then, or they'll get back to you the following month. This almost always ends with that person never getting back to you!

There are more reasons now.

Maybe she forgot, maybe it's not that important to her anymore, maybe she doesn't feel like it, maybe she doesn't like it anymore, maybe she doesn't have the money right now. Or she does, but she needs it for something else now. So she's still hesitating about what to choose. There are really many reasons for that.

The timing of the purchase decision is very important. It is necessary that the decision comes immediately. Because as time passes, the chances that they will buy on their own are small, and over time, less and less. In the end, you lose the sale.