Why is content marketing so successful?
Posted: Tue Dec 24, 2024 10:06 am
Content marketing is becoming an increasingly important method of promotion and marketing, because it allows us to achieve more! While advertisers and companies are increasingly realizing that some marketing strategies are becoming outdated and simply no longer work in the 21st century, there is growing interest in content marketing. It can achieve extraordinary results.
One of the most successful online marketing strategies
content marketingResearch shows that content marketing is considered one of the most successful online marketing strategies, which should not surprise us if we know what content marketing is. It is based on quality content: various informative or entertaining articles, blogs, useful data, videos, and any other content that interests online visitors.
In other words, content marketing is the creation of free self employed database content that helps online users in one way or another. It can encourage them to buy products or services with advice or solutions. Don't be too fooled by the sales element - the goal of content marketing is to educate or help users. Gain their trust and help them out of their dilemmas with your expert solutions.
Table of contents
So why is content marketing so successful?
Because web visitors appreciate quality content.
The internet is full of information, but the most read content is that which is interesting, educational, informative or entertaining. Such content is most valued by web visitors, who quickly remember which websites are worth visiting and which are not. The same goes for following certain brands or pages on social networks, subscribing to newsletters and everything else. So, quality content is the best marketing tool!
quality content onlineBecause it is not intrusive, but offers useful information for free.
Research shows that overly intrusive advertising can actually have the opposite effect than you want. Unobtrusive marketing practices are therefore a much better choice if you want to reach and excite potential customers. If you offer them useful information for free, online visitors are much more likely to visit, follow, and engage with you than if you only offer them annoying ads. Useful information and content are therefore key to successful branding.
Because it offers exactly what customers are looking for online.
Why not offer your website visitors exactly the content they are looking for online? Content marketing is based on a detailed analysis of the interests and hobbies of your potential customers and other website visitors, so you can offer them exactly the content they are looking for online and thus ensure that they visit your website, start following or following your pages on social networks, or remember you better, thereby improving your online visibility.
Incorporate content marketing into all marketing processes
content marketing on social networksAs mentioned, online users look for help online. The web is vast and extends far beyond Google searches; it encompasses a whole range of social networks, websites, and so on. So don’t just publish useful content on one channel, such as a blog. Incorporate it into all the marketing processes you run and publish it on all your existing channels. To help you, we have prepared the following suggestions for where you can use content marketing:
Social networks – include all the social networks where your company is represented. Make a plan for how you will present yourself on each one, as each network has its own specifics. Facebook, Instagram, TikTok, are quite different in presenting content to their users and also to the target audience!
Search Engine Optimization (SEO) – Make sure your website is properly optimized. Having website content that is built around relevant keywords is essential for your website to rank high in search results. When it comes to quality content, you could say that SEO and content marketing go hand in hand.
Online advertising – online advertising can be a great way to complement all the efforts you put into content marketing. Match the content of your texts to the content of your ads, and your online advertising campaigns will perform better with less investment.
PR strategy – last but not least, don’t forget to take a step back and ask yourself what your users are really interested in. As employees of a company, we can often lose the ability to see from the outside. Try to put yourself in your customers’ shoes and determine what content marketing content could help them, solve a problem, or make their lives easier.
One of the most successful online marketing strategies
content marketingResearch shows that content marketing is considered one of the most successful online marketing strategies, which should not surprise us if we know what content marketing is. It is based on quality content: various informative or entertaining articles, blogs, useful data, videos, and any other content that interests online visitors.
In other words, content marketing is the creation of free self employed database content that helps online users in one way or another. It can encourage them to buy products or services with advice or solutions. Don't be too fooled by the sales element - the goal of content marketing is to educate or help users. Gain their trust and help them out of their dilemmas with your expert solutions.
Table of contents
So why is content marketing so successful?
Because web visitors appreciate quality content.
The internet is full of information, but the most read content is that which is interesting, educational, informative or entertaining. Such content is most valued by web visitors, who quickly remember which websites are worth visiting and which are not. The same goes for following certain brands or pages on social networks, subscribing to newsletters and everything else. So, quality content is the best marketing tool!
quality content onlineBecause it is not intrusive, but offers useful information for free.
Research shows that overly intrusive advertising can actually have the opposite effect than you want. Unobtrusive marketing practices are therefore a much better choice if you want to reach and excite potential customers. If you offer them useful information for free, online visitors are much more likely to visit, follow, and engage with you than if you only offer them annoying ads. Useful information and content are therefore key to successful branding.
Because it offers exactly what customers are looking for online.
Why not offer your website visitors exactly the content they are looking for online? Content marketing is based on a detailed analysis of the interests and hobbies of your potential customers and other website visitors, so you can offer them exactly the content they are looking for online and thus ensure that they visit your website, start following or following your pages on social networks, or remember you better, thereby improving your online visibility.
Incorporate content marketing into all marketing processes
content marketing on social networksAs mentioned, online users look for help online. The web is vast and extends far beyond Google searches; it encompasses a whole range of social networks, websites, and so on. So don’t just publish useful content on one channel, such as a blog. Incorporate it into all the marketing processes you run and publish it on all your existing channels. To help you, we have prepared the following suggestions for where you can use content marketing:
Social networks – include all the social networks where your company is represented. Make a plan for how you will present yourself on each one, as each network has its own specifics. Facebook, Instagram, TikTok, are quite different in presenting content to their users and also to the target audience!
Search Engine Optimization (SEO) – Make sure your website is properly optimized. Having website content that is built around relevant keywords is essential for your website to rank high in search results. When it comes to quality content, you could say that SEO and content marketing go hand in hand.
Online advertising – online advertising can be a great way to complement all the efforts you put into content marketing. Match the content of your texts to the content of your ads, and your online advertising campaigns will perform better with less investment.
PR strategy – last but not least, don’t forget to take a step back and ask yourself what your users are really interested in. As employees of a company, we can often lose the ability to see from the outside. Try to put yourself in your customers’ shoes and determine what content marketing content could help them, solve a problem, or make their lives easier.