there’s still time to optimize your website’s landing pages for the holiday season. If you sell products on your website or are running an online holiday promotion, take some time to review your landing pages to make sure your website is doing its job. Keep in mind that people could be coming to your website and landing on a number of your pages, not just the homepage or the ones you link to in your advertising. When reviewing your website, here are a few landing page tips to remember:
Optimize for mobile users. According to the Digital turkey whatsapp number data 5 million Commerce 360, “Holiday 2018 e-commerce sales is expected to increase 15.5%.” You can bet that a large portion of this increased e-commerce traffic will come from mobile devices. To accommodate your mobile users, keep buttons and links easy to tap with a finger, make sure text is large enough to read, and test your form fields to make sure they are able to be filled easily. If your landing page is great on desktop, but a pain for mobile users, you’re likely to miss out on a segment of potential customers.
Pay attention to site speed. Users are looking for instant gratification, and if your landing pages don’t load quickly on mobile or desktop, it’s likely that the user will leave before they view your content—and they may never come back. There are many ways to increase site speed, but a good place to start is to make sure you’ve reduced the size of your images. For other site speed tips, you can use Google’s free PageSpeed Insights tool.