What tools to use?

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Here are some useful tools for building a marketing action plan:

SWOT Analysis : SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is an effective tool for analyzing the current situation of the company, identifying the strengths, weaknesses, opportunities and threats related to the internal and external environment of the company.
BCG Matrix : The BCG (Boston Consulting Group) matrix is ​​a strategic analysis tool that ranks a company's products or services cambodia mobile database on their market share and growth rate. This helps determine which products or services to focus on in a marketing strategy.
Marketing Persona : Marketing personas are fictional profiles representing a company's target audience. They help you better understand the needs, behaviors, and expectations of potential customers and create more relevant marketing actions.
Ansoff Matrix : The Ansoff Matrix is ​​a strategic analysis tool that helps determine a company's growth options based on its products and markets. This can help develop marketing actions to achieve the company's growth objectives.
Marketing Dashboard : The marketing dashboard is a tool for tracking and measuring marketing performance. It allows you to monitor the results of your marketing efforts, compare them to your goals, and identify any necessary adjustments.
Communication plan : The communication plan is a document that describes the key messages, communication channels and marketing actions to be implemented to achieve the company's communication objectives.
Editorial Calendar : The editorial calendar is a tool for planning marketing content to be distributed across selected communication channels. It allows you to schedule publications based on key company events and target audience expectations.
And more concretely, here is a non-exhaustive list of software that can be useful to you in the context of developing and using a marketing action plan:

Our Selection of Useful Tools for Implementing Your Marketing Action Plan

Excel
The old school but effective tool

2. Trello

The project management tool suitable for all company sizes

3. Asana

The platform that simplifies teamwor

A powerful and comprehensive project management tool

5. Hubspot

Complete CRM platform

6. Salesforce

All-in-one cloud-based CRM solution

Microsoft Excel : to create tables and graphs, to plan marketing actions and to establish budgets.
Trello : To organize and plan marketing actions or track the progress of tasks and projects.
Asana : To plan marketing actions, assign tasks and track project progress.
Monday.com : Allows you to collaborate with the team to develop the marketing action plan and track the progress of tasks.
HubSpot : Allows you to plan and implement marketing actions, track results and analyze performance.
Salesforce : to plan and track marketing actions, using customer data to personalize marketing actions.