In this conversation, the attention of the viewer, but wasn’t ultimately able to cement their name into top-of-mind consideration. Brands often try to throw a bunch of different elements at the viewer to stand out from the competition, but this often works against them. Good brand messages are memorable, clear, and often simple. Here are some examples of successful ads that stayed simple:
Volkswagen was able to create one of the most memorable nigeria whatsapp number data 5 million and legendary Super Bowl ads of the 21st century with just a simple concept. In this 2011 Volkswagen ad, the company was able to incorporate their brand into the endearing ad while making it memorable, sweet, and easy to follow. The ad follows a young child dressed up as Darth Vader from Star Wars, who simply wants to believe they have “the Force.”
Inspired by the statistic that 60% of body wash purchases in households were made by women, Wieden + Kennedy created an ad targeting this audience in a unique way. The 2010 Old Spice ad spawned the “The Man Your Man Could Smell Like” advertising campaign, targeting women who want their partners to embody the classic and “manly” smell of Old Spice.