The goal: to reach as many customers as possible, attract attention, and generate leads . That's what you expect from a trade show booth to justify the immense budget. How can you achieve that? Choose the optimal location for your trade show booth! I know you're laughing right now. You probably could have given yourself that advice. But there are a few criteria you should consider to truly secure the perfect spot for your company.
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Being quick is worth it
Yes – unfortunately, you really have to say: grab it. When it comes to snagging good spots, you have to be quick – just like anywhere. So, if you've decided to attend a trade fair, don't put off booking your stand. At large trade fairs, first check out the themed halls to ensure your company is properly positioned. Because the concentration of companies from the new zealand phone number data same industry in one exhibition hall means that the concentration of direct competitors in one exhibition hall increases the attractiveness of companies. This way, you can be sure that the " right " visitors will come to your stand.
Top dogs and newcomers
Unless it's a brand-new trade fair, the trade fair team will usually send you a hall plan after registration, with the top spots already marked with your reserved space. But don't fret because the seemingly best spots are already taken; we'll find the best location for your company now. Consider roughly how large your stand should be in advance. On the hall plan, the spaces are labeled according to their square footage. If you don't see anything suitable for your planned size, stand spaces can often be adapted.
The optimal location for my exhibition stand
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