Research companies also practically stopped.
Posted: Tue Apr 22, 2025 5:36 am
INTRODUCTION: About the Research
In March 2020, Kazakhstan declared a quarantine due to the coronavirus pandemic. Life came to a standstill.
Our activities – surveys, focus groups, meetings – were largely connected with personal meetings, communication with people. And this opportunity was closed. We had to understand the situation and adapt to a new life, which is unknown how long it will last.
And we decided to conduct our own research on the impact ghana cell phone number list of the pandemic on the life of society, business, and people. It was important for us to understand what to do ourselves and tell our clients, partners, and everyone who is interested about it.
We have conventionally called our research a fashionable word "hybrid" . In the project we used a combination of various methods and approaches, including our own observations, feelings, and reflections.
The methods used included:
— a survey of experts (15 people, businessmen, marketers, teachers, and other specialists with experience of previous crises, thinking and acting people)
— online forum with consumers (40 people, in the online forum, answered our questions over several weeks, posted their impressions, drawings, etc.)
— studying current statistics, publications , webinars, expert opinions (in addition to available statistics and materials, we actively attended webinars and studied the research results of other fellow researchers (1) )
— included observation (we ourselves were actively included in this situation, and tried to extract from our observations and experiences all that was useful, non-random, insights)
— team brainstorming (and of course, we actively discussed all the results obtained in the team, shared ideas and impressions, developed a common vision of the situation)
In March 2020, Kazakhstan declared a quarantine due to the coronavirus pandemic. Life came to a standstill.
Our activities – surveys, focus groups, meetings – were largely connected with personal meetings, communication with people. And this opportunity was closed. We had to understand the situation and adapt to a new life, which is unknown how long it will last.
And we decided to conduct our own research on the impact ghana cell phone number list of the pandemic on the life of society, business, and people. It was important for us to understand what to do ourselves and tell our clients, partners, and everyone who is interested about it.
We have conventionally called our research a fashionable word "hybrid" . In the project we used a combination of various methods and approaches, including our own observations, feelings, and reflections.
The methods used included:
— a survey of experts (15 people, businessmen, marketers, teachers, and other specialists with experience of previous crises, thinking and acting people)
— online forum with consumers (40 people, in the online forum, answered our questions over several weeks, posted their impressions, drawings, etc.)
— studying current statistics, publications , webinars, expert opinions (in addition to available statistics and materials, we actively attended webinars and studied the research results of other fellow researchers (1) )
— included observation (we ourselves were actively included in this situation, and tried to extract from our observations and experiences all that was useful, non-random, insights)
— team brainstorming (and of course, we actively discussed all the results obtained in the team, shared ideas and impressions, developed a common vision of the situation)