What content should you develop on your B2B site?

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First and foremost, you should consider your website as a lead generator. Its primary business objective: to collect your prospects' contact information so you can follow up with them, maintain the relationship, develop their maturity with your products/services, and finally... convert them into customers!

It's essential to develop targeted content that meets your target audience's needs. Your content must be useful to them. This is one of the reasons why persona analysis (see our article on personas ) is essential! Never skip this analysis, as it is the cornerstone of a successful content strategy!

Your content offering could for example be:

technical brochures that detail all the pakistan mobile database of your products/services as well as their benefits for your customers,

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a free 30-day trial of your SASS application that will allow you to demonstrate your expertise in website monitoring,

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case studies segmented by areas of activity which will encourage the identification of your future prospects (since they belong to the same area of ​​activity) and at the same time allay their fears,

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PDF guides that explain how to implement electronic invoicing in your business and which will help to further establish your legitimacy and expertise in your field,
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How to get maximum leads?
To download this content, ask your target audience to fill out a form with their contact information. To maximize your conversions (the number of people who complete the form), we recommend keeping the following rule in mind:

“The amount of information requested in your form is directly proportional to the value of the downloadable information.”

This means that the more valuable the information available is for your target audience, the more information you can ask them about themselves; and therefore, the greater the number of fields that can be filled in.

At Stratenet, we recommend that you only ask for the essential information needed to establish initial contact : first name, last name, phone number, and email address. You'll have plenty of time to complete this information later, during the second contact . This will significantly increase your conversion rate and lead generation at the same time.