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Content Personalization
By having a qualified and segmented database , you will now be able to plan personalized content for each person . A way to put your prospect at the center of attention, by personalizing the content of their emails with the right message, at the right time . A customer-centric approach that will ultimately help generate more sales.

a personalized email that begins with "Hello Peter" rather than "Dear Customer." Your email open rate will be much higher for it.

Animate your database
It's often noticed that sales teams thailand mobile database miss out on potential customers due to lack of time. Actively nurturing your contacts , or what we like to call lead nurturing, is time-consuming . Thanks to marketing automation, all of this will be handled automatically , saving you valuable time.

The idea is to support your contacts throughout their purchasing journey in order to convert as many visitors as possible into customers over time, thanks to personalized content. Without even having to approach them, customers will come to you.

Process a large amount of contacts
Once your database is qualified and you've implemented your lead nurturing strategy, you'll easily be able to manage more and more contacts without taking up more time. This is a major advantage for those looking to grow their business without deploying significant human resources.

Indeed, marketing automation will allow you to qualify the leads received following the various actions implemented. These contacts, called MQL (Marketing Qualified Lead), are sent to sales who will be able to carry out their sales work on a basis of quality contacts .

Up-selling and cross-selling
Customer loyalty is often neglected. Marketing automation can continue to track your contacts even after the sale . These techniques will allow you to retain your leads, allowing you to upsell or cross -sell . This means selling comparable products from another range or even selling complementary products and services, such as maintenance services, for example.

Did you know? The open rate for a loyalty email is 3 times higher than that of an acquisition email.

A time saver for your sales & marketing teams
As you will have understood, thanks to the automation of your e-mailings and actions, your smakerting teams will save time . Precious time that they will be able to devote to less repetitive tasks which will also help you to develop your business: content creation, better monitoring of qualified leads, analysis of actions carried out, product development , etc.