Why do we need to know the needs?

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If we know the precise emotional needs of our social media target persona, our content on social media platforms can be precisely aligned with these emotional needs, fears, and desires. We offer a solution to an important problem or visualize the secret dreams of our target groups. These don't necessarily have to be consumers of our offerings, but can also be partner companies or future employees , depending on which target group wants to be addressed via which channel.


Social media channels tailored to your target group
Now that we know Peter better than he knows himself, we can also find out exactly venezuela phone number data where he hangs out . Peter is 45, and the TikTok trend hasn't caught on yet. But don't worry: in two or three years, Peter will also be producing funny videos, and his niece will then delete her TikTok account. Back to the topic: Peter mainly uses Facebook in his free time. He has been using Xing for professional relationships for several years and is now discovering LinkedIn.

Sensational Automobile runs Facebook ads that specifically point out that buyers are offered a pleasantly easy purchasing process and that a test drive can be arranged in the shortest possible time. The company explicitly addresses Peter's problem and need .

Let's take a quick look back at the Limbic Map: Performance, quality, and efficiency are essential needs for Peter. If a car dealership—whether it's Sensational or perhaps the competition—manages to convince Peter, it will likely win him over as a customer.

Be aware of where your persona hangs out. It's not necessary, or even completely unnecessary, to use every social media channel. Tailor your channel selection entirely to your social media target audience analysis. A quick tip : Always stay open-minded! Try new channels, ask friends and family which platforms they use.

Catch me – if you can!
Be aware: Only those who can convince within two seconds will even capture the attention of their target audience. To ensure your posts don't fall flat and waste your time, you need to consider wording, style, and visual presentation when targeting your content.

5 tips to keep in mind when creating content for Peter:

Tip 1: Mobile First or Mobile-Only Content
Social media channels like Instagram and Facebook are used almost exclusively on mobile. So be aware: The mobile view is what matters!

Tip 2: Explore the platform
There's a lid for every pot. Every platform or channel has its own format, to which the respective image or video material must be adapted. What X (formerly Twitter) considers sophisticated sentences, TikTok considers humorous short videos. Be bold and don't let any content format go unused for fear of doing something wrong.

Tip 3: Ensure diversity with a touch of wow effect
When selecting content topics, consider certain key topics for different channels. These might be behind-the-scenes posts for Instagram and stylish product images on Pinterest. Trends on Facebook, and studies, evaluations, facts, and analyses of the industry on LinkedIn and Xing. Now break the mold! Offer variety and reach all target groups. This may surprise you, but you don't always have to address the needs of your target groups one-to-one. Feel free to bring them forward from time to time.