Facebook Messenger Marketing Tips and Tricks

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1. Maximize personalization
A little personalization shows your customers how much they care. Small gestures, like using the customer's name, can make all the difference.

According to a study conducted by Facebook in eight international markets, 91% of consumers are more likely to do business with brands that recognize them, remember them, and provide them with relevant information and offers.

The first time someone contacts you on Facebook Messenger, take a look at their background information. This will provide basic information, such as their region and time zone. This type of detail can be helpful if they ask about your business hours or location. Use all the information at your disposal to provide the most relevant answers possible.

After a conversation, take notes. This could include recording clothing sizes, order argentina phone number data preferences, or other details that will be useful in future conversations. The next time you interact with this person, you can review the contextual record, notes, and conversation history. Granted, this strategy takes a little more time, but if you can afford it, know that it will make all the difference.

If you choose to provide automated responses, try to personalize them when possible.

Contextual sheet on Facebook Messenger

2. Earn the Highly Responsive badge
Companies that respond quickly to messages they receive earn the Very Responsive badge. To earn this badge, they must respond to an average of 90% of inquiries in less than 15 minutes.

Very Responsive Badge on Facebook

3. Use the 24-hour period wisely
Facebook limits how often a business can contact Messenger users. For starters, a business can only contact someone who has previously messaged them.

Then, the maximum response time to this message is 24 hours. Since March 4, 2020 , it is no longer possible to send any message after this time, unless you opt for a sponsored message . This type of advertising can only be sent in existing conversations.

Within 24 hours of receiving a message, businesses can send the sender an unlimited number of messages, including promotional offers. This doesn't mean you should spam your way through the emails. According to a study conducted by Facebook and Debrett, 37% of internet users don't appreciate receiving multiple messages in response to their request.

Make sure you close the conversation (and the sale) before the 24-hour window expires. For example, if someone seems hesitant to check out, a quick last-minute promo code might be all it takes to convince them.