What are the differences between Outbound and Inbound Marketing?

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The main difference is that in Inbound the company attracts customers, instead of chasing them, as happens in Outbound Marketing.

Inbound reaches people with content that they need and that interests them at that moment. It is not invasive, but it is relevant, increasing your chances of conversion.

Outbound, on the other hand, spreads your message far and wide. Although it can reach a larger number of people, it is also more easily ignored, as it does not have a personalized message for a specific segment.

Furthermore, the return on investment is higher. It is better to invest a small amount in a small audience that is iran mobile database in the product and already has an intention to buy, than to spend a lot of money to reach a large mass and hope that someone will become interested in the company.

Inbound Marketing and Sales Funnel
The sales funnel should be seen as a representation of people's journey when it comes to buying something:

– The discovery of a brand or product (top);
– The growing interest in it (middle);
– The purchase decision (bottom).

Top of funnel

At this stage, the person still doesn't know if they want to buy something. However, they understand that they have a problem that needs to be solved and do some research to understand it better.

Therefore, it is advisable to think about blog posts with direct language, infographics, videos and social media posts of a more informative nature. The richer the content, the greater the chances of it being shared.

Funnel medium

It is also known as the consideration phase, that is, the problem has already been understood and now the person is thinking about the best ways to solve it.

Once you have gained basic knowledge from reading top-of-funnel content, it is time to provide richer material. Or rather, exchange material for data to convert website visitors into leads. Therefore, offering e-books and video lessons through landing pages is a good way to capture these contacts, who will then be nurtured a little more and then become customers.

Bottom of the funnel

The bottom of the funnel is the moment of decision, but it is not as simple as it seems. Great content and email marketing campaigns may have been created up to this point, but if the last stage is not efficient, the competition may take this customer.

Therefore, it is recommended to invest in materials that show the advantages of the product, such as social proof or mental triggers of urgency and scarcity. All content should be persuasive, showing the lead that the company's service is unique.