Content personalization: 37 statistics and facts that will change your strategy yesterday

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Why invest in content personalization?

You may have noticed that most companies today, whether retail or SaaS, are increasingly concerned with after-sales service.

Treating consumers as if they were just another customer is a fatal mistake. Today, working on customer experience is essential for any company that wants to build loyalty.

It is necessary to create personalized content for your client.

It sounds a bit fantastic, but after you read these 37 facts and statistics , you will realize how important it is to have personalized marketing, both in your content and in your after-sales program.

Did you know?
90% of consumers will share behavioral data if additional business owner database benefits make shopping cheaper or easier.
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71% of consumers, on average, feel frustrated when a shopping experience is impersonal .
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70% of millennials dislike it when brands send irrelevant marketing emails and prefer personalized emails over blasts.
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70% of millennials will allow retailers to track their shopping behaviors in exchange for an improved shopping experience.
47% of consumers check Amazon if a specific brand doesn’t provide relevant product suggestions .
36% of consumers believe brands should offer more personalization in their marketing.
91% of consumers are more likely to shop with brands that provide specific and relevant offers to them.
80% of customers are more likely to purchase products or services from brands that provide personalized experiences.
80% of frequent shoppers only shop with brands that personalize their experience .
79% of consumers are only likely to engage with a brand’s offer if that offer has been personalized to reflect previous interactions the consumer has had with the brand.
72% of consumers in 2019 only engage with marketing outreach tailored to their specific interests.
Consumers are 40% more likely to view recommended items based on information they’ve shared with a brand.
Personalized calls-to-action (CTAs) for specific visitors result in a 42% higher view-to-submit rate than generic CTAs.
Content that isn’t relevant to individual customers leads to 83% lower response rates in marketing campaigns.
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Increasing personalization across a greater number of channels increases overall consumer spend by up to 500%.
77% of marketers share that real-time personalization is crucial to marketing success, while 60% report that it is difficult to execute.
88% of US marketers reported significant improvements due to personalization , with over 50% reporting an increase in results above 10%.
Personalization can reduce customer acquisition costs (CAC) by up to 50%, increase revenue by up to 15%, and increase marketing spend efficiency by up to 30%.
The top five benefits of content personalization for brands include:
Greater visitor engagement (55%),
Better customer experience (55%),
Improved brand perception (39%),
Increased conversion rates (51%) and
Increased lead generation and customer acquisition (46%).
If millennials receive personalized marketing content, brand loyalty will increase by an average of 28%.
89% of digital companies are investing in content personalization , including big brands like Coca-Cola, Netflix and USAA.
79% of digital marketers in retail are investing in content personalization tools. That’s higher than any other industry.
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The travel and hospitality industry has shown the biggest shift towards personalized email , with marketers in the industry personalizing 63% of their communications for individual customers.
51% of digital marketers share that personalization is their number one priority .
94% of customer and marketer insights across multiple industries said personalization is “important,” “very important,” or “extremely important” to achieving their current marketing goals.
92% of marketers use personalization techniques in their marketing, but 55% of marketers don't have enough consumer data to personalize effectively.
83% of marketers said creating personalized content is their most significant challenge .
66% of marketers said one of the biggest challenges with personalization is gathering internal resources to drive personalized marketing programs.
63% of marketers say data-driven personalization is the most difficult online marketing strategy to execute.
63% of consumers will stop buying products from companies they feel do not personalize their marketing content well.
60% of marketers struggle to personalize their marketing content in real-time , while 77% of marketers share that real-time personalization is crucial to marketing success.
58% of consumers say brands email them for products they would never buy , while 24% of consumers share brands emailing them for items they have already purchased.
Less than 50% of consumers feel that travel agencies are sending them relevant communications .
40% of consumers find some forms of personalized marketing “creepy” due to incorrect assumptions made by marketers about their tastes or interests.
Less than 10% of Tier 1 retailers believe their marketing personalization efforts are highly effective, while nearly a third believe they have limited or no capacity to support marketing personalization efforts .
Just over a third (36%) of travel executives rated their company’s current content personalization efforts as a four or five on a scale of one to five.
39% of retailers report sending personalized product recommendations to consumers via email .
Conclusion
Still think you don't need to personalize your marketing and content?