Coupons, discounts and offers

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There are several ways to promote your products with discounts on Amazon. This is important because customers can see them, and such products stand out in search results. The most relevant options are coupons, discounts, and offers:


Screenshot, offer, Amazon
Coupons: Coupons are discounts that customers can activate with a click on the truemoney database listing. In the search results, a green bar appears below the product, highlighting the offer. The interesting thing is, many customers then click on the product and purchase it without activating the coupon.

Discounts: There are various ways to offer discounts. For example, you can decide whether to require a specific code or whether 10% is automatically deducted when you purchase two products.

Offers: Offers are limited-time promotions from Amazon, such as Lightning Deals, Prime Day, Black Friday, or Cyber ​​Monday. As soon as your products qualify for these promotions, you'll see a notification in Seller Central and can book an ad space. Amazon specifies the minimum discount amount and how many products must be available with this discount.