Tracking and monitoring

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To optimize your social media presence over the long term and increase its profitability, it's a good idea to regularly monitor the interactions of your social media followers.

This allows you to see how many people have visited your blog or how many have clicked on your ad. You can also determine the level of interest generated by your social media activities based on the reactions to your posts, nurse database such as likes, comments, etc. This allows you to optimize and adjust advertising budgets, frequency, and type of social media presence to better align them with visits to your online shop.

Conclusion
Social media is a cost-effective and effective way to draw your target audience's attention to your online shop. The right amount of social media, an authentic presence , and regular monitoring are important factors for a successful presence and lead generation.