Don’t lose your earned reputation

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2. Notify
Be sure to inform your customers, suppliers, business partners, and other people and companies associated with the company. A transitional phase in which both names are used simultaneously supports a smooth transition. This will (A) make you easier to find and (B) reduce confusion.

3. Online presence
A new name also needs to be communicated to the online community. Rename all social media channels , including your own website. One aspect that's often overlooked here is the adjustment of backlinks, which usually starts with simple company directories.


A rebranding can also result in a company's reputation being damaged. However, fusion database thanks to today's online-centric world, it's easier to notify the community. Ideally, customers and followers will be informed of upcoming changes in a timely manner .

5. No secrecy
Secretly changing a company or product name is not recommended. This usually results in a significant loss of trust.