How to improve your email marketing campaign and get good results
Posted: Tue Dec 24, 2024 8:12 am
Man in suit receiving new email on laptop
If you're wondering whether people still read emails, rest assured that yes, an email marketing campaign still works .
In fact, research indicates that emails are 40 times more likely to bring in new customers than social media. This data comes from McKinsey & Company .
In other words, your healthcare brand can benefit from several email marketing campaigns. But sending the same old email to everyone on your list won’t yield great results.
You need to think about and create a well-defined strategy . If you already canada whatsapp number database and have a well-established persona, it will be even easier. If not, start there.
Now, we will give you some practical tips on important issues to be aware of when setting up an email marketing campaign in the healthcare sector.
Take advantage and check out : Find out when to use email marketing or newsletters in your digital strategy
7 tips for an efficient email marketing campaign
1. Well-defined objective
Once you have a clear idea of the persona you want to reach, you need to know what your objective is with your emails. After all, there are different types of email marketing campaigns, such as promotions, newsletters, and event announcements. Each one can have a specific audience or goal.
It is possible to have more than one objective, but it is important that you stay focused on a specific action, such as brand positioning , information promotion, presence at your event or purchase of a service or product.
Learn more : The importance of having well-defined objectives in healthcare marketing
2. Well-segmented contacts
First of all, don't buy lists or send too many emails at once , as this will turn into spam. Once you have defined your goals and persona, you need to segment your email list.
This way, you ensure that each person receives content that is appropriate to their interests. You can segment your list according to their area of expertise, click origin or job title, for example.
See more : Marketing funnel: understand the consumer journey in the healthcare sector
3. Email subject
The open rate of your email depends a lot on the subject line. After all, there’s no point in creating a perfect email marketing campaign and then thinking about the subject line until the time comes to send it and write something.
The ideal is to use short headlines , between 20 and 40 characters, that are clear and objective. Asking questions, including numbers and using emojis, for example, work well. But don't overdo the use of accents and capital letters. Here are some good examples:
5 simple tips to prevent the flu
[e-book] Complete guide to winter health
Do you know how to prevent measles?
4. Value in content
This is obvious, but many people forget it. You need to offer something of value to the lead . It could be a discount or some information relevant to this segmented list, for example. You need to be creative and innovate, always thinking about solving your audience's problem.
Learn more : Quality health content: learn how to produce and engage to promote your brand
5. Call to Action
Including a call-to-action (CTA) button instead of a hyperlink can increase conversions by about 28%, according to Campaign Monitor . The CTA is important for driving and influencing the click.
However, it needs to be clear, objective and persuasive . Some examples are “download for free”, “download now”, “access now” or “receive a quote by email”, for example. And the colors of this button need to attract attention, in addition to the position and size, which should also be very well thought out.
Dig deeper into the subject : Call to action in healthcare marketing: everything you need to know
6. Right frequency
Another important point to pay attention to is the frequency of sending. The open rate is higher when companies send two emails per month , according to the Database Marketing Institute .
There is no point in bombarding the user with several emails, but sending just one may not be enough. Make sure that the emails are well distributed throughout the month.
If you're wondering whether people still read emails, rest assured that yes, an email marketing campaign still works .
In fact, research indicates that emails are 40 times more likely to bring in new customers than social media. This data comes from McKinsey & Company .
In other words, your healthcare brand can benefit from several email marketing campaigns. But sending the same old email to everyone on your list won’t yield great results.
You need to think about and create a well-defined strategy . If you already canada whatsapp number database and have a well-established persona, it will be even easier. If not, start there.
Now, we will give you some practical tips on important issues to be aware of when setting up an email marketing campaign in the healthcare sector.
Take advantage and check out : Find out when to use email marketing or newsletters in your digital strategy
7 tips for an efficient email marketing campaign
1. Well-defined objective
Once you have a clear idea of the persona you want to reach, you need to know what your objective is with your emails. After all, there are different types of email marketing campaigns, such as promotions, newsletters, and event announcements. Each one can have a specific audience or goal.
It is possible to have more than one objective, but it is important that you stay focused on a specific action, such as brand positioning , information promotion, presence at your event or purchase of a service or product.
Learn more : The importance of having well-defined objectives in healthcare marketing
2. Well-segmented contacts
First of all, don't buy lists or send too many emails at once , as this will turn into spam. Once you have defined your goals and persona, you need to segment your email list.
This way, you ensure that each person receives content that is appropriate to their interests. You can segment your list according to their area of expertise, click origin or job title, for example.
See more : Marketing funnel: understand the consumer journey in the healthcare sector
3. Email subject
The open rate of your email depends a lot on the subject line. After all, there’s no point in creating a perfect email marketing campaign and then thinking about the subject line until the time comes to send it and write something.
The ideal is to use short headlines , between 20 and 40 characters, that are clear and objective. Asking questions, including numbers and using emojis, for example, work well. But don't overdo the use of accents and capital letters. Here are some good examples:
5 simple tips to prevent the flu
[e-book] Complete guide to winter health
Do you know how to prevent measles?
4. Value in content
This is obvious, but many people forget it. You need to offer something of value to the lead . It could be a discount or some information relevant to this segmented list, for example. You need to be creative and innovate, always thinking about solving your audience's problem.
Learn more : Quality health content: learn how to produce and engage to promote your brand
5. Call to Action
Including a call-to-action (CTA) button instead of a hyperlink can increase conversions by about 28%, according to Campaign Monitor . The CTA is important for driving and influencing the click.
However, it needs to be clear, objective and persuasive . Some examples are “download for free”, “download now”, “access now” or “receive a quote by email”, for example. And the colors of this button need to attract attention, in addition to the position and size, which should also be very well thought out.
Dig deeper into the subject : Call to action in healthcare marketing: everything you need to know
6. Right frequency
Another important point to pay attention to is the frequency of sending. The open rate is higher when companies send two emails per month , according to the Database Marketing Institute .
There is no point in bombarding the user with several emails, but sending just one may not be enough. Make sure that the emails are well distributed throughout the month.