Not even the best cold email will get you
Posted: Tue Dec 24, 2024 7:14 am
Not even the best cold email will get you a response if you’re pitching the wrong type of client or a point of contact who’s not empowered to take action on hiring you.
Context is everything when you’re pitching new freelance clients—especially with a cold email.
1. Identifying the Right Clients.
If the majority of your experience is in writing about finance or real estate, it doesn’t make much sense for you to pitch a company in the healthcare space on your freelance writing services.
Same thing goes for designers. If your style favors flat design, motivational quotes about hustling, and retro color schemes, you’re probably not going to enjoy working with stuffy, well-established brands that have no plans to move their branding into the 21st century.
Choose only to approach clients that you could picture yourself working with.
If you don’t resonate with their brand, style and tone, leave it be. You’ll be able to deliver better work elsewhere. And they’ll also benefit more from hiring someone else.
Just as important as picking the right client for you to pitch, is making sure that you’re also right for them.
"Choose your clients wisely. Make sure you're a good fit for their needs too."
Click To Post on
Not enough freelancers think about this.
But even when you are considering it, that can still be pretty difficult to judge, right?
Answer these questions when considering a prospect to make sure this is the right client for you (and that you’ll be good for them):
What makes you uniquely qualified to help this particular client?
Have you done similar work in the past?
Does the prospect of working with this client excite you, or it australia phone number library a financial decision?
For my freelance content marketing business, I very thoughtfully brand myself in a way that makes me appealing to a certain type of client.
I’m not a marketing consultant to just anyone that’ll hire me. I’ve leaned into my experience over the years, developed my own marketing tactics and have come up with a very specific set of clients I’m uniquely qualified to help—where my services get supercharged.
That’s meant branding myself specifically as a content marketing consultant, a small niche within the broader marketing world.
On top of that, I work only with business experts and growing startups where I’ll be able to write about topics related to business, freelancing, productivity and entrepreneurship (what I already do here and original motivation for starting a blog, and what I’ve done for years). It’s only recently that I’ve learned how to make money blogging through passive sources that don’t require as much freelance work.
How to Write Cold Email Freelancers Pick Niche
I also clearly highlight clients I’ve worked with—to encourage more of the same to want to work with me: Tech startups in San Francisco.
For many reasons, picking a niche is one of the best decisions you can ever make as a freelancer.
Here’s the logic behind picking a niche.
Let’s say you own a coffee shop and you’re looking to hire someone to help you with a rebrand, coming up with new visuals, a fresh logo and marketing materials… and you’re choosing between 2 different options for freelancers who say they can help you.
Context is everything when you’re pitching new freelance clients—especially with a cold email.
1. Identifying the Right Clients.
If the majority of your experience is in writing about finance or real estate, it doesn’t make much sense for you to pitch a company in the healthcare space on your freelance writing services.
Same thing goes for designers. If your style favors flat design, motivational quotes about hustling, and retro color schemes, you’re probably not going to enjoy working with stuffy, well-established brands that have no plans to move their branding into the 21st century.
Choose only to approach clients that you could picture yourself working with.
If you don’t resonate with their brand, style and tone, leave it be. You’ll be able to deliver better work elsewhere. And they’ll also benefit more from hiring someone else.
Just as important as picking the right client for you to pitch, is making sure that you’re also right for them.
"Choose your clients wisely. Make sure you're a good fit for their needs too."
Click To Post on
Not enough freelancers think about this.
But even when you are considering it, that can still be pretty difficult to judge, right?
Answer these questions when considering a prospect to make sure this is the right client for you (and that you’ll be good for them):
What makes you uniquely qualified to help this particular client?
Have you done similar work in the past?
Does the prospect of working with this client excite you, or it australia phone number library a financial decision?
For my freelance content marketing business, I very thoughtfully brand myself in a way that makes me appealing to a certain type of client.
I’m not a marketing consultant to just anyone that’ll hire me. I’ve leaned into my experience over the years, developed my own marketing tactics and have come up with a very specific set of clients I’m uniquely qualified to help—where my services get supercharged.
That’s meant branding myself specifically as a content marketing consultant, a small niche within the broader marketing world.
On top of that, I work only with business experts and growing startups where I’ll be able to write about topics related to business, freelancing, productivity and entrepreneurship (what I already do here and original motivation for starting a blog, and what I’ve done for years). It’s only recently that I’ve learned how to make money blogging through passive sources that don’t require as much freelance work.
How to Write Cold Email Freelancers Pick Niche
I also clearly highlight clients I’ve worked with—to encourage more of the same to want to work with me: Tech startups in San Francisco.
For many reasons, picking a niche is one of the best decisions you can ever make as a freelancer.
Here’s the logic behind picking a niche.
Let’s say you own a coffee shop and you’re looking to hire someone to help you with a rebrand, coming up with new visuals, a fresh logo and marketing materials… and you’re choosing between 2 different options for freelancers who say they can help you.