Finally, check out this post from Paul Jarvis

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Finally, check out this post from Paul Jarvis on Lifehacker, about how to choose the right clients for your freelance business.

8. Mention Potential Clients in Your Content
Scouring the Internet for the best remote jobs won’t always net you instant results. And you’re going to have a hard time making a name for yourself within your niche, if nobody knows you exist.

That’s why within every piece of content I create on my blog, I regularly mention the brands, companies, and individuals I see myself potentially working with one day. Even if I’m not quite ready to take on new clients, or I’m not even qualified to go after such huge deals yet, it’s never too early to start building good will and getting your name in front of the right people at your target companies.

Look ahead at the content you plan on creating for your website over the coming weeks, and keep a running list of the companies you want to feature whenever possible. Then, once you publish something that mentions them, take a few minutes to reach out and let them know about it.

As an aside, if you’re having trouble with your content planning efforts, you can grab my free blog planner bundle and turn things up a notch today.

I can’t emphasize enough how integral this step has been, in helping me start a armenia phone number resources business and grow my personal brand so quickly.

Almost every time I do this, the person I email responds very quickly with thanks, they’ll usually share it through their company social channels, and they won’t forget it.

Most of the time, you’ll be leading with a cold email to someone you’ve never spoken to, but this push outside of your comfort zone is healthy.

Here are the essential elements of a meaningful cold email, and below is my personal template.

Research the best point of contact to reach out to.
Perfect your subject line for the recipient.
Keep your ask short.
Sell your strengths.
Always include a call-to-action.
Here’s my personal cold email reach out template, for giving potential clients a heads up when I publish something that mentions them, which assumes they’re already in my target audience.

Hey FirstName,

I’ve been using (and loving) [Company/Product] for many years, and always recommend it to others when [relevant use case].

I wanted to give you a heads up that I featured [Company/Product] as a resource in my post about the 101 Essential Tools for Launching an Online Business and the post is starting to take off. Hoping it’ll send some traffic and new users your way.