Welcome drip emails
Posted: Tue Mar 18, 2025 8:56 am
When a prospect first signs up for your mailing list, you want to make a good first impression. This is your chance to impress your prospect. They get excited every time your name appears in their inbox.
We know: it's easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon at the beginning, and share a helpful tip or strategy. Highlight all the highlights to show that your brand is generous and not just about sales.
Continue to provide the same value throughout the welcome campaign. You can then move your subscribers to another drip sequence like the one below.
Informational/Educational Emails
Consumers are really hungry for information. We live in a DIY culture, don't we? People want to know how to do things themselves. They also like statistics, facts, and anecdotes.
Think of an informational or educational drip campaign this way: You want your binance database subscribers to have the most interesting information to share at their next dinner party. Make them the smartest people in the room.
Again, consider the questions you receive from your existing customers. You can also leverage your blog and social media comments.
We like to do research on Quora. Find questions that generate high engagement within your industry. Create your own article on that topic, then email it to your subscribers. You could even write a very long text, divide it into sections, and incorporate each part into your drip feed. This would create a conversational and relevant flow.
We know: it's easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon at the beginning, and share a helpful tip or strategy. Highlight all the highlights to show that your brand is generous and not just about sales.
Continue to provide the same value throughout the welcome campaign. You can then move your subscribers to another drip sequence like the one below.
Informational/Educational Emails
Consumers are really hungry for information. We live in a DIY culture, don't we? People want to know how to do things themselves. They also like statistics, facts, and anecdotes.
Think of an informational or educational drip campaign this way: You want your binance database subscribers to have the most interesting information to share at their next dinner party. Make them the smartest people in the room.
Again, consider the questions you receive from your existing customers. You can also leverage your blog and social media comments.
We like to do research on Quora. Find questions that generate high engagement within your industry. Create your own article on that topic, then email it to your subscribers. You could even write a very long text, divide it into sections, and incorporate each part into your drip feed. This would create a conversational and relevant flow.