Opening a B2B online store? Here's what to do!

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What should you consider when setting up a B2B online store? What elements should you keep in mind? In today’s post, you’ll find out everything you need to know to launch this type of business. Without further ado, sit back, read on, and get your online store up and running!

Opening a B2B online store – index:
Introduction
How to set up a B2B online store?
Choosing a platform
User friendly store
Integration with the ERP system
Determining the type of wholesaler
Determination of discount groups
Offers in XML/CSV
Opening a B2B online store – summary
Introduction
B2B (business-to-business) sales occur between two companies in a manufacturer-distributor or distributor-point-of-sale relationship. There is also another dimension to this relationship:

Horizontal – sales occur between companies in different industries, for example when office supplies are delivered to an IT company,
Vertical – sales remain within a single industry, for example when bahrain whatsapp number database components to several furniture manufacturing companies.
How to set up a B2B online store?
The entire process of setting up a B2B online store is very similar to that of a regular online store. The main difference is in scale, as it is an implementation that requires thought, proper organization along with alignment with the company’s overall business strategy. Below, we outline the essential step-by-step steps to achieve this:

Opening a B2B online store? Here's what to do!
Choosing a platform
Start by choosing a platform. This is a key step, as it will be your main working tool from now on. First, you need to check whether the platform you are considering is dedicated to B2B and whether the technology partner has domain expertise. Look at examples of their implementations to make sure that such a solution will satisfy you. It is worth thinking in advance about what features and integrations your platform will need and whether it can be adapted to the specifics of your business.

A B2B store is based on an e-commerce platform called an e-commerce platform engine. The most popular open-source store engines are WooCommerce, PrestaShop, Magento. All B2B platforms will, of course, differ in the features they offer.

User friendly store
Follow the principles of the User Experience approach. For B2C stores, the first impression is of great importance, but in the B2B sector, buyers will use our store repeatedly. Therefore, the navigation should be clear and all the most important information should be in one place. Customers should want to stay on the website of our platform. It is necessary that the navigation in the store is intuitive and the layout is attractive. With easy access to individual orders, details, invoices or other reports.