Why is emailing a key part of marketing innovation?

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E-mailing is a key part of marketing today. Thanks to e-mailing, it is possible to communicate with customers and inform them about discounts, new products or interesting events in a non-invasive way. What changes can we expect in this marketing channel by the end of 2017?

Most marketers plan to increase their investment in marketing innovations in reliable channels this year. One of them is emailing . What other innovations can we expect to see this year?

Most marketers agree that they support lebanon phone number data innovation, especially in channels they have already tried and tested, such as social media and email. So let's take a look at some tips on how to improve email in 2017.

Interesting innovations in emailing for 2017
Email has been an effective marketing channel for many years, often delivering very high conversion rates. However, it is necessary to ensure that email does not turn into spam and users do not start blocking it. Engaging email subjects and interesting content are also important. What innovations can we expect in emailing this year?

Dynamic offers
Dynamic offers are an ideal strategy for introducing personalization into email marketing . Most advertisers send the same message to all customers. But why not send cat owners, for example, offers of new or special cat food? Why burden them with pet supplies for dogs or fish?

Dynamic offers

With real-time data, advertisers will be able to send an email within minutes of a user ordering lunch or browsing a specific product, taking email marketing to a higher level than ever before.

User-generated content
Third-party content is typically considered more trustworthy than content that advertisers create themselves. Less than half of businesses today use user-generated content. Combined with the dynamic offers we mentioned above, user-generated content can be effectively used to build customer trust in your products or services.