Homepage versus landing page

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Don't use your homepage as a landing page. Your ad should lead to a page that is closely related to the content of your ad. When people click on your ad, they expect to find out more about the product you're advertising on the landing page. When customers come to your homepage from your ad, they often have to search the website for the information they came here for. So offer them more information and the opportunity to convert right on your landing page.

In this section you will find clear statistics of the jamaica phone number data Google bot that crawled your site. You will find out when it last visited you, how many pages it indexed, how many kilobytes it downloaded, how long it took to load the pages, if it encountered any errors during indexing and much more. You can also view the pages as Google sees them. It will also warn you if your page has internal links to non-existent pages. In this section you can also upload your sitemap.xml file, which will make it easier and faster for Googlebot to crawl your site. There is also a tool for testing the robots.txt page, which tells search robots which pages of the site should not be indexed.

Remove excess content
Users today don't want to read long texts. Ideally, they want to learn important information in a few lines. Therefore, avoid creating unnecessarily long texts and summarize important information into shorter text. Also use headings to make the texts easier for users to read.

Conclusion
Users today only give a few seconds of their attention to a landing page. That is why it is important that the landing page to which a PPC ad leads is as relevant as possible, simple, clear, allows the user to convert immediately and does not distract them with too many different elements.