Automated bidding (launched in 2016) is nothing new. However, continuous improvements, especially in 2020, have positioned it as one of the strongest digital marketing trends for 2021.
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4) Semantic Search
In the future, much of SEO will be shaped by how people search for things on the internet. And while this may seem like a simple thing, it’s rooted in something a little more complicated: semantics.
Generally, semantics is the study of words, their relationships, and what those relationships mean in specific contexts. Something that fits in nicely with search engines like Google, right?
In 2021 and beyond, semantic search will be how search engines vietnam mobile database use the huge array of data available to them to determine:
Context,
Intention and
In layman’s terms, semantic search is how Google’s algorithm can take your search query and deliver the result. Even an incomplete, grammatically incorrect, and seemingly random search can lead you to exactly what you were looking for.
Semantic search encompasses both UX and SEO. Today, search engines have taken the onus off users to use exactly the right search terms to find what they need. No longer do we need to use that perfect sequence of words : search engines are taking on the responsibility of interpreting our jargon, fragmented language, and obscure queries.
The role of voice searches among digital marketing trends for 2021
So that brings us to another very important point: voice assistant devices. Google Now, Alexa, Siri – capabilities that are at the heart of this broader shift to semantic search.
By their very nature, voice assistants are designed to interpret and respond to spoken queries in colloquial language. As such, they are powered by semantic search capabilities.
We’ve already talked about the importance of updating your content marketing strategies for voice searches . So now is the time to take a fresh look and put this and other digital marketing trends for 2021 into practice.
5) Marketing automation – a highlight among digital marketing trends for 2021
Digital marketing trends for 2021 show that the coming year promises to bring even more advances in technology. As such, organizations will need to adapt. To do so, they will be able to rely on the use of new tools, which will allow for better personalization and customization of content .
Your company will be able to target a potential customer’s interests or actions with cost-effective, highly strategic and personalized messages. It will also be able to optimize your marketing team’s time for truly strategic tasks.