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Posted: Mon Dec 23, 2024 11:00 am
4. Welcoming the coming-of-age ceremony: The big marketing pillar helped the revenue exceed 100 million US dollars at the beginning of the year. I joined k as the chief marketing officer to lead the company to start large-scale marketing growth based on data. This amazing lady did not choose to join a large company when she started working at the age of 18, but joined a French start-up company where she was promoted six times and became the vice president of global marketing at the age of 18. During this year, she opened offices in 3 countries around the world, participated in the acquisition of 3 companies and had her first I experience.
By the way, US$100 million is the threshold for japan mobile phone number enterprise-level "coming of age rite" for enterprises. After k exceeded 100 million US dollars in revenue, she shared her thoughts on how marketing supports business growth and summarized it into five marketing pillars: Pillar 1: iii Positioning is the cornerstone of marketing, just like the foundation of a house. If the foundation is not stable, the walls will be damaged. Cracks may appear easily. Creating a strong positioning is therefore crucial to avoiding gaps in your marketing.
K ensures that the positioning resonates with those who don't know K through in-depth discussions with real potential customers using a "focus group" format through the consulting firm. Most companies only conduct a few interviews with existing or potential customers but that’s not enough. Because positioning needs to be responsible for the company's next stage of growth. As shown in the figure below, once the positioning of "data warehouse designed for the cloud" is confirmed, it will be everywhere. Pillar Two: -ik always puts customers first, so from the very beginning we decided to create the most customer-centric marketing team in the industry.
By the way, US$100 million is the threshold for japan mobile phone number enterprise-level "coming of age rite" for enterprises. After k exceeded 100 million US dollars in revenue, she shared her thoughts on how marketing supports business growth and summarized it into five marketing pillars: Pillar 1: iii Positioning is the cornerstone of marketing, just like the foundation of a house. If the foundation is not stable, the walls will be damaged. Cracks may appear easily. Creating a strong positioning is therefore crucial to avoiding gaps in your marketing.
K ensures that the positioning resonates with those who don't know K through in-depth discussions with real potential customers using a "focus group" format through the consulting firm. Most companies only conduct a few interviews with existing or potential customers but that’s not enough. Because positioning needs to be responsible for the company's next stage of growth. As shown in the figure below, once the positioning of "data warehouse designed for the cloud" is confirmed, it will be everywhere. Pillar Two: -ik always puts customers first, so from the very beginning we decided to create the most customer-centric marketing team in the industry.