Define appropriate metrics
Posted: Sat Feb 22, 2025 6:39 am
A data- driven marketing strategy is no longer a guessing game. It effectively becomes a business plan. So focus on metrics such as:
Bounce rate
Time on page
Conversions
Website Ranking
So choose the ones that best align with your goals and maintain a frequent measurement policy.
Define your buyer personas
A persona is an imaginary character. On the other hand, it represents a group (or segment) of your ideal customers or prospects. The goal here is to document “who you are talking to.”
Learn more: How to create Buyer Personas and generate more business for your company
In concrete terms, a persona comes in the form of a summary of hong kong mobile database your fictional character’s characteristics. To do this, we divide it into different sections:
Sociodemographic characteristics (sex, age, place of residence, occupation, income level, education level …)
Psychographic characteristics (opinions, beliefs, lifestyles, values, …)
Work occupation
Focus/objectives of the work
Main challenges/problems
Fears
Success criteria
Sources of information
Pain points demonstrated or keywords used during interviews
Product sales arguments for the persona studied
Motivating agents
This list is obviously different from one company to another. You can adjust it to your needs, but the ultimate goal is to know your customer .
After all, when you really know your customer, you can create your content planning in a solid way.
Identify your prospects' pain points
You now have your buyer personas developed. So now you can discover their specific pain points.
Weaknesses are the challenges and obstacles that prevent your prospects from achieving their goals.
As such, your company will want to position its products and services as direct solutions to these pain points. So the more accurately you can describe them, the more effective your content will be.
Bounce rate
Time on page
Conversions
Website Ranking
So choose the ones that best align with your goals and maintain a frequent measurement policy.
Define your buyer personas
A persona is an imaginary character. On the other hand, it represents a group (or segment) of your ideal customers or prospects. The goal here is to document “who you are talking to.”
Learn more: How to create Buyer Personas and generate more business for your company
In concrete terms, a persona comes in the form of a summary of hong kong mobile database your fictional character’s characteristics. To do this, we divide it into different sections:
Sociodemographic characteristics (sex, age, place of residence, occupation, income level, education level …)
Psychographic characteristics (opinions, beliefs, lifestyles, values, …)
Work occupation
Focus/objectives of the work
Main challenges/problems
Fears
Success criteria
Sources of information
Pain points demonstrated or keywords used during interviews
Product sales arguments for the persona studied
Motivating agents
This list is obviously different from one company to another. You can adjust it to your needs, but the ultimate goal is to know your customer .
After all, when you really know your customer, you can create your content planning in a solid way.
Identify your prospects' pain points
You now have your buyer personas developed. So now you can discover their specific pain points.
Weaknesses are the challenges and obstacles that prevent your prospects from achieving their goals.
As such, your company will want to position its products and services as direct solutions to these pain points. So the more accurately you can describe them, the more effective your content will be.