One of the most common mistakes companies make is not taking into account the customer experience after the sale. This is, in fact, perhaps the most critical moment for making a positive impact. It is also the key moment for ensuring a more positive life cycle. Therefore, make a difference here by investing in:
Loyalty Loop: involve your customers at this stage to reinforce their purchasing decision;
Post-purchase content: Produce content such as care and maintenance instructions, setup guides, and repair help. This type of content can functionally align with one or both of the above.
5) Loyalty/Relationship Maintenance
Advocates for your company are incredibly valuable, but they are also extremely rare. That’s why you need to know how to find these people. After all, they are the ones who will recommend your brand to others usa mobile database organically. These people simply love your brand. Or they are encouraged to do so through fostering engagement and building relationships. This can be achieved through:
Maintaining contact between company and customer;
Sending relevant newsletters to the customer;
Promote customer accomplishments: Create a few case studies that show more than just how your solution helped a customer. Go deeper and celebrate the customer’s role in their success. Show how they cleverly addressed a problem. Or how they got the most out of your product or service.
The New B2B Sales Funnel Is About Trust
The true end goals of any modern digital marketing strategy should be to inspire loyalty, affinity, and advocacy. The new B2B sales funnel is built to accomplish just that.
This way, sales, revenue and bottom-line impact follow a natural course, consistently, in the short, medium and long term.