Popular Data Set

An 'influencer' is a user who promotes positive or negative sentiment about certain topics or brands on social media and the blogosphere . Therefore, knowing how to detect them so that, in the future, they can become advocates for your brand has become one of the main tasks of companies in the use and management of social media. In this post we are going to analyze some of the tools that can help us detect influential users. Klout : One of the main tools that show us the degree of influence of the user. 0 and 100 , Klout scores based on more than 400 different factors for the most prominent social networks such as Facebook, Twitter or Google + and other more secondary ones such as LinkedIn or Instagram .


You can learn more about Klout in this post . Peerindex : Another canada mobile database tool similar to Klout in terms of indexes, influence scoring systems and social networks that it studies. It shows us the most influential users that we follow, as well as those that are most easily influenced by us. In addition, it shows us the topics that we refer to and those that are most relevant. Follower Wonk : Specific tool for Twitter that allows us to perform a search on different topics and offers us a list of the most influential people on the microblogging network , with data such as the influence index, total tweets, age of the account, etc.