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The importance of Christmas for retail – impressive numbers

Posted: Mon Dec 23, 2024 10:19 am
by shanti65
Historically, Christmas is the most important date of the year for retail, especially for large retail chains that, from November 15th onwards, usually receive a greater number of consumers in their stores. The greater demand for market leaders at this time of year is justified by the fact that these stores are concentrated in shopping malls and more central areas, which ensures a greater ease for the customer's shopping journey.

In addition, another phenomenon that has been gaining momentum in recent Christmases is the online sales market. To give you an idea, e-commerce generated R$7.7 billion in revenue in Brazil during Christmas 2016, according to a survey by Ebit , a company that provides information on Brazilian e-commerce. With an 8% increase, the expectation for Christmas this year is that online stores will become the main shopping channel for consumers, according to a survey by the Credit Protection Service (SPC) in partnership with the National Confederation of Retail Managers (CNDL) . In this digital scenario, large retailers and websites specializing in clothing and accessories will be the consumers' favorites.

Still in accordance with the study by SPC and CNDL, 73% of the Brazilian population intends to go shopping this Christmas 2017, which results in around 110 million consumers visiting large retail stores or browsing online, in addition to street stores, which, despite not having the same strength as market leaders, also drive the economy at this time of year.

Content

The power of Christmas for retail
Christmas 2016 and expectations for 2017
E-commerce figures for Christmas 2016
Seasonality of e-commerce in Brazil in 2016
Retail segments that sell the most at Christmas
The power of Christmas for retail
Year in and year out, Christmas guarantees the largest number of sales for large retail stores during the year, with a huge margin over other periods of the year, such as Black Friday, Valentine's Day and Mother's Day. But what makes Christmas have such a gigantic force, at the end of every year, to exponentially increase the sales chart in several retail segments in the country?

The answer to this question is not a big secret. The high canadian cell phone numbers volume of sales during this time of year is due to the Christmas tradition itself, which is extremely strong in Brazil. The main reason consumers go shopping during the Christmas period is the habit of giving gifts. According to a survey by SPC, almost two-thirds of Brazilians who go shopping for Christmas (64%) say they do so because of tradition. Another 31% consider the gesture of giving gifts to be important.

This culture of giving gifts at Christmas, which occurs at the same time as the month in which companies usually pay the 13th salary, guarantees the same scene every year: crowded shopping malls in December and, now, this is also reflected in online commerce.

The clothing, toys, cosmetics, perfumes, cell phones and electronics segments are the most sought after by consumers who want to give gifts during the Christmas period. In addition, large supermarket chains also record a progressive increase in their sales. Therefore, this period also brings activity to hypermarkets, supermarkets and other food and beverage chains.