5 Steps to detect fake influencers

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And to some extent, you've just proven that you don't have as much knowledge of the industry as the company, or even he or she, thought you did.

But of course, you might ask me: how is the marketing department going to know who is a fake influencer considering that they visibly have thousands of followers?

There's no way they can know, you might think, right?

Well, you are wrong.

Yes, you can tell if someone is a fake influencer or not, and it's actually easier than it seems.

You just have to follow the appropriate steps to detect these fraudulent profiles.

And it is clear that you cannot tell if its influence is false at first glance, even though it is sometimes too obvious, because that is precisely where the deception lies.

To do this, you need to use tools and see clues in your own profile that this is the case.

I guess you're wondering how to spot fake influencers with tools and by looking at their own profile.

If you want to know, keep reading because now we enter the hot zone of the article.


In reality, there are a multitude of alternatives to detect fake influencers.

There are so many that, to be honest, it is impossible to describe them all.

However, I will give you the most important keys so that you can finally detect these fraudulent profiles.

To do this, we will go from less to more, that is, from the simplest to the most complex form so email list providers in germany that you know alternatives that will bear fruit in your research.

Are you ready?

So let's get started.

1.- Look at the likes and the number of followers it has
Imagine you go to a profile that has 5,000 followers and suddenly you see that many of its posts have more likes than it has followers.

This may be a clear indication of a fake influencer, although not 100% decisive.

Basically, because likes rarely exceed the number of followers.

For the simple reason that if content goes viral, its followers automatically grow as well, and therefore the rule applies.

However, if there are more likes than followers, it is a warning sign and you should investigate a little more to reach more accurate conclusions because, like everything in life, there can be exceptions.