An information architecture audit will help improve your website conversions

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The goal of an information architecture audit is to identify and eliminate all friction points that degrade the user experience and reduce conversion rates.
During the pandemic, when brick-and-mortar stores were forced to temporarily close their doors, online sales naturally increased . Brands that relied heavily on offline sales in brick-and-mortar stores and netherlands phone number data were not prepared to transition to an online environment felt the effects of their stores being closed for many weeks. As a result, having a website is now one of the most important parts of running virtually any business. All brands, large or small, need to have some level of online presence and influence. Too often, however, many businesses – especially startups – get caught up in making their websites look aesthetically pleasing to the point that they forget the primary purpose of a website , which is to sell.

One of the biggest and most important things to consider when designing a website is not just the look, but also the usability and how easily consumers navigate the site and are able to find what they are looking for. Of course, aesthetics are important too. However, website design should support the end goal of users, which is to convert them into paying customers , and not undermine usability and findability.

Information architecture audit
Website design facilitates interaction, which occurs in various ways, such as purchases and downloads. While a well-designed website will make visitors feel comfortable, inconsistencies can leave visitors feeling confused. Confused users are less likely to convert, which will reduce your profit.

Design and information architecture consistency have a major impact on customer experience. A well-structured website ensures that users receive the same message at every touchpoint on the site, which is why information architecture audits are a critical part of any website’s success. Audits can help identify design and information architecture issues that could be preventing users from converting.