Six tips for startups and investors to build a successful partnership
Posted: Mon Dec 23, 2024 10:07 am
Every startup that enters the market dreams of quickly becoming recognized and developed in its field of activity. Often, it is impossible to achieve this growth without a specific partner who is already established in the market and willing to invest in the execution of an idea.
Partnerships in this sense have become increasingly common, as they can provide reciprocal advantages to those involved. Proof of this is the number of contracts signed between startups and large companies in Brazil, which has grown by almost 200% in the last two years. There are numerous types of partnerships, such as Venture Capital (equity participation), angel investors (individuals willing to develop the business in search of a share of the profits), crowdfunding (collective investment by several agents), among others.
However, it is important to emphasize that investment is different from donation. Regardless of the type, the investor will be willing to trust large amounts of money to a business if he does not see the possibility of multiplying that capital later. The entrepreneur must, therefore, act in a solid and correct manner in order to attract the best partners.
Understand better how startups can cultivate good partnerships with large investors and increase their level of development:
Content
Filter the best partners
Assemble a competent team
Present yourself to the market with maturity
Value the autonomy of the parties
Work on innovation daily
Ask for and provide feedback
Filter the best partners
In their eagerness to secure investment at any cost, some entrepreneurs may make the mistake of entering into partnerships with the wrong partners. It is necessary to be absolutely certain that this potential investor has goals aligned with those of the startup. The best alternative is to thoroughly research the investment options on the market that best fit the goals set by the venture.
There are a number of online platforms designed to bring investors and entrepreneurs together, with resources that can unite parties with similar interests. Another tip is to look for reliable sources that provide information about the trajectory of these potential partners. Their experience in investments of this type and their suitability are two important evaluation parameters.
However , market knowledge needs to go beyond this remote research. It is necessary to be proactive and create opportunities to approach strategic people. One tip for cultivating good contacts is to attend events in the area, such as workshops, lectures, symposiums and conferences. This will give you the opportunity to see the market from a broader perspective.
Assemble a competent team
It's not just startups that look for the best partnership options. Large investors, whether individuals or legal entities, also carefully screen ventures before canadian business email list investing part of their capital. After all, investors expect a considerable return on revenue. One of the most evaluated aspects is the capacity of the professionals who make up the startup.
Before even analyzing the partnership proposals themselves, a major investor seeks to know who the people are that he is dealing with. He needs to be convinced of the competence not only of the leaders of that business, but of each professional responsible for putting into practice the execution of a given idea.
It is essential to be surrounded by competent, committed people who are, above all, willing to work hard to achieve the success of that brand. This demonstration of wanting to make a difference in the market needs to be completely visible to the investor.
Present yourself to the market with maturity
No company in the development phase will be able to secure good partnerships if it does not demonstrate professionalism in its actions. Even a newly launched company can show signs of business maturity, such as well-defined processes, innovative proposals and the ability to be profitable. It is not necessarily about showing profit revenues, but showing that it is on the right path to success.
Partnerships in this sense have become increasingly common, as they can provide reciprocal advantages to those involved. Proof of this is the number of contracts signed between startups and large companies in Brazil, which has grown by almost 200% in the last two years. There are numerous types of partnerships, such as Venture Capital (equity participation), angel investors (individuals willing to develop the business in search of a share of the profits), crowdfunding (collective investment by several agents), among others.
However, it is important to emphasize that investment is different from donation. Regardless of the type, the investor will be willing to trust large amounts of money to a business if he does not see the possibility of multiplying that capital later. The entrepreneur must, therefore, act in a solid and correct manner in order to attract the best partners.
Understand better how startups can cultivate good partnerships with large investors and increase their level of development:
Content
Filter the best partners
Assemble a competent team
Present yourself to the market with maturity
Value the autonomy of the parties
Work on innovation daily
Ask for and provide feedback
Filter the best partners
In their eagerness to secure investment at any cost, some entrepreneurs may make the mistake of entering into partnerships with the wrong partners. It is necessary to be absolutely certain that this potential investor has goals aligned with those of the startup. The best alternative is to thoroughly research the investment options on the market that best fit the goals set by the venture.
There are a number of online platforms designed to bring investors and entrepreneurs together, with resources that can unite parties with similar interests. Another tip is to look for reliable sources that provide information about the trajectory of these potential partners. Their experience in investments of this type and their suitability are two important evaluation parameters.
However , market knowledge needs to go beyond this remote research. It is necessary to be proactive and create opportunities to approach strategic people. One tip for cultivating good contacts is to attend events in the area, such as workshops, lectures, symposiums and conferences. This will give you the opportunity to see the market from a broader perspective.
Assemble a competent team
It's not just startups that look for the best partnership options. Large investors, whether individuals or legal entities, also carefully screen ventures before canadian business email list investing part of their capital. After all, investors expect a considerable return on revenue. One of the most evaluated aspects is the capacity of the professionals who make up the startup.
Before even analyzing the partnership proposals themselves, a major investor seeks to know who the people are that he is dealing with. He needs to be convinced of the competence not only of the leaders of that business, but of each professional responsible for putting into practice the execution of a given idea.
It is essential to be surrounded by competent, committed people who are, above all, willing to work hard to achieve the success of that brand. This demonstration of wanting to make a difference in the market needs to be completely visible to the investor.
Present yourself to the market with maturity
No company in the development phase will be able to secure good partnerships if it does not demonstrate professionalism in its actions. Even a newly launched company can show signs of business maturity, such as well-defined processes, innovative proposals and the ability to be profitable. It is not necessarily about showing profit revenues, but showing that it is on the right path to success.