Inbound marketing is a useful method for this. By utilizing websites, blogs, social media, etc., potential customers looking for information can find content, and useful content for the issues they are facing can be provided at the right time, leading them to become customers. As the number of potential customers that you
cannot meet in person is increasing, "personas" are important for netherlands phone numbers customer-oriented marketing.
In this article, we will introduce how to create personas, situations in which they can be used, and points to note that are specific to
The word "persona" comes from the Latin word for "personality" or "mask used in classical drama." In psychology, the image of oneself (the external aspect of a person) that an actor shows to those around them, just as if wearing a mask, is called a persona, and in marketing, the term is used to refer to a "fictional user," or in other words, a " typical customer image of a service or product.
By creating a common language to describe what kind of person this "typical customer" is, what sparks their interest, and how they end up making a purchase, it becomes very clear what to communicate to whom, and when when promoting your company's products and formulating a marketing strategy.
Related article: What is a persona? Explained from the perspective of inbound marketing [with sample]
When conducting marketing or sales activities, you think about what kind of target you will approach. Even if they don't set personas, many companies probably have a "target" that they want to appeal to.
A target is a "group" of potential customers segmented based on age, gender, consumption trends, etc. A persona is a set of names, places of residence, hobbies, lifestyles, concerns, etc., that creates an image of the customer as if they were a real "individual.