What is Facebook Business Manager and how to set it up?

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Have you advertised on Facebook? Have you heard of Facebook Business Manager?

If so, you have probably used your personal Ads Manager account at some point, the tool for creating advertising campaigns on this social network and Instagram.

Although it is very complete, there is another platform that allows you to manage your advertising in a more professional way: Facebook Business Manager , the Meta tool recently renamed Meta Business Suite.

Despite this update in its name, we still know the tool as Facebook Business Manager, so, throughout the article, we will continue to call it that way.

Facebook Business Manager is the best option when we run campaigns for multiple clients or if we are a company.

But beyond advertising, it gives us the possibility of managing other assets, which makes it a great ally for the comprehensive management of our businesses.

Therefore, in this article we are going to learn more about it and learn how to configure it.

What is Facebook Business Manager?
Facebook Business Manager or Meta Business Suite is Meta's free tool that helps us carry out the company's marketing actions more efficiently.

When we work alone, manage one or two pages of our own on Facebook or run a few ad email list providers in france campaigns per month, management from our profile and personal ad manager account is quite simple.

Things get complicated when we manage multiple assets (pages, ad accounts, pixels , apps, etc.) and our work involves more people.

Facebook Business Manager is the free Facebook tool that helps us carry out our company's marketing actions more efficiently.

What is the difference between Facebook and Facebook Business?
With your personal Facebook account you can manage your information and connect with your friends, family and other people you know. Meta Business Suite is focused on companies that need to manage professional accounts. It is designed to be able to manage multiple accounts in one place and work in teams.

How does it help us involve people in our work?

It allows us to grant access (controlled and for as long as necessary) to certain assets: to other members of our team, external collaborators and/or agencies according to the tasks assigned to each one.