As a result, the form operation rate increased from 3.55% before the change to 7.46% after the change.
Conversion rates also increased from 2.1% before the change to 4.48%.
Reducing the number of form items proved effective, so if you are facing issues with low form operation rates or conversion rates, we recommend you give it a try.
Measures to prevent sales pitches to forms
We have prepared forms for requesting quotations and inquiring about services. The problem was that some of these forms contained sales pitches for business purposes.
If inquiries for sales purposes are mixed in, the data for inquiries for sales purposes and inquiries for quotes/service will be mixed together, making it difficult to tally up the number of inquiries and requests for quotes that you actually want to tally.
As a countermeasure, we added a check item to the quotation request and service inquiry form, stating, "This is not a service proposal, product introduction, or solicitation."
In addition, we set up a flow line for "Consultation about partner competition here," aiming to reduce sales-related inquiries from the quotation request and service inquiry form.
As a result, the number of sales inquiries made to our quotation netherland whatsapp number requests and service inquiry forms decreased by 83.3 percent compared to before the measures were implemented.
If you are having trouble with business inquiries being mixed in with your inquiry form, please give this a try.
Step 4 - "Reflect and improve"
Here are three important points to keep in mind when reflecting on your progress.
Before implementing any measures, have a hypothesis
Before implementing any measures, have a hypothesis
The first thing is to have your own hypothesis before implementing any measures. For example, if you are A/B testing an email newsletter and have decided to send emails from individual names and company names, your hypothesis is that if the sender is an individual name, there is a high possibility that the email is addressed to you, and therefore the open rate will increase.