Marketing strategy for entering the market

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Everything is easier when you know where you want to go. For simplicity, in this article I will use the word “product” to describe what you want to launch – a product, service, offering or brand.

What is a go-to-market marketing strategy and why is it needed?
Let's start with the basics. A go-to-market strategy is a tactical action plan that outlines the steps needed to succeed in a new market. It can apply to almost anything, from launching new products and services, to relaunching your company or brand. Or even launching an existing product into a new market.

A marketing strategy serves several purposes. First, it clarifies why you are launching your product, who it is for, and how you intend to capture the market. It is important to have a solid idea of ​​what you are doing.

Marketing strategy is what will keep you on track when difficulties arise, and everyone has experienced them in their business.

7 elements of a marketing strategy
Before launching a product on the whatsapp group in iran market you should have the answers to the questions below ready. In this article, we have expanded the classic 4Ps (product, price, placement, promotion). Let's start from the beginning.

Market research – Product definition
Ask yourself: what problems does your product solve?

Market research is a key part of developing your marketing strategy. It’s about collecting data that provides insight into your customers’ mindsets, buying patterns, and location. In addition, market research can also help you set preliminary sales plans, track market trends, and monitor what your competition is doing. It may seem obvious that a company and product will only succeed if people need them, but demand isn’t always that easy to determine.

Determining the target market
Trying to promote your product or service to everyone and everyone can be expensive and ineffective. Grouping or segmenting your potential customers based on certain characteristics will help you focus your marketing efforts.

He who understands the customer wins. Before you can put together a go-to-market strategy, you need to know exactly who your customer is. In addition to basic demographic and location information, you need to know their wants, needs, passions, and preferences.

Your target market must have a need for your product or service and be willing to pay your price.

What is your comparative advantage?
A comparative advantage is a unique reason why customers would buy from you and not your competition. It is what sets you apart from the crowd. It is important to define what you do differently and be able to communicate that to potential customers. This usually reflects your special knowledge or skills.

4. Research the competition

No one goes into battle without understanding both their opponent and the battlefield. What market trends are occurring that will impact your product launch and success? Who are your main competitors and how will they react to your launch?