8 reasons to use Facebook Lead campaigns to find new clients

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Do you want new clients for your company and increase sales ? Who doesn't want to...



Without reliable sources of new leads for your product or service, your company is left without consistent customer growth, and we all know how such companies end up…

What exactly is a lead?

A lead is a potential client who has shown interest in any form for the services or products offered by your company.

What is lead generation?

Lead generation refers to the process of collecting basic customer data for your company's products or services.



However, contrary to popular opinion, a lead generation campaign is a complex process that requires different strategies in order to be effective and bring us new clients.

Why is a lead generation campaign important for your business? Generating new leads is crucial because it helps to acquire new sales leads and new clients.

Facebook Lead Ads are becoming a global tool for generating new customers for businesses. The ads allow potential customers to show interest in a product or service by submitting a pre-filled form with their information to the advertiser.



How do lead ads work?

In order to increase the number of completed forms, Facebook automatically fills in parts of your form based on information that users have already shared on Facebook, such as first name, last name, email address and phone number. Users just need to press the submit button and the form data is sent to the advertiser.

lead facebook advertising - Red Brcik


Leads are generated by collecting various pieces of information . Different companies collect different types of data, so leads vary from company to company, for example, a person looking for a job shows their interest by all mobile number list with name filling out a job application, while customers will share their email address in exchange for a coupon, and a third party can fill out a form to download content such as an e-book, informational PDF, and the like.


Here are 8 ways you can use Facebook Lead Ads and generate leads.


#1 Receive inquiries for your product or service

Find people on Facebook who are interested in your product or service. Use Facebook Lead Ads to collect data about people who have shown interest in your offer or want to learn more about your product or service.

#2 Get more blog subscribers

Signing up for your newsletter or blog is one of the most popular ways to use Facebook Lead Ads. Using Facebook Lead ads you can find new subscribers for your newsletter or blog, who can later become your customers.

#3 Offer something for free

People love getting free stuff. Use small gifts as a way to introduce your product or service to your audience. Once you've got their attention, use a data collection form to continue building the relationship and informing them about your products.

#4 Prize games/contests

Product sharing is the best way to generate leads. It allows users to provide valuable content while getting contact information. Online contests require the participation of many people to be successful.

#5 Ask a question and research the market

Qualified leads drive the best results. These are people who are most likely to buy from you. To help find these people, use a Facebook form to ask questions that match their qualifications. One way to do this is to connect with people through surveys on the form.

#6 Find attendees for your event

Looking for attendees for your business event or trade show? With Facebook Lead Ads, you can easily attract more attendees, exhibitors, advertisers, or speakers for your upcoming event.


#7 Gym/association/sports club membership

Are you looking for more new members for your gym? Do you offer free trial training as part of a lead magnet? Or do you give them two training sessions with a personal trainer? Either way, you can use Facebook Lead Ads to get more new members to sign up.

#8 Find business partners

Just as Facebook Lead Generation Ads are successful for finding new potential clients, members, or customers, they can also be used to find new business partners.

lead facebook advertising - Red Brcik


The main components of a lead ad:

GDPR : The first and most important thing is GDPR, or the General Data Protection Regulation. It is desirable that you have GDPR resolved on your website, so that you can safely collect personal data of potential customers on Facebook. Once you have resolved GDPR, you can start creating Lead ads, but if you have not managed to resolve it so far, feel free to contact us.
Potential customer : A person discovers your brand through social networks or a blog and is interested in the product or service you offer.
Form : They pop up to an interested buyer after they click on your ad. They consist of various fields that you use to collect information from buyers in exchange for a specific offer.
Offer : A product, service, gift, membership, or partnership that you offer to interested customers on Facebook. The offer must be interesting enough for customers to give you their personal information in exchange for the offer or service.


Case study

In the last 6 months, we have collected over 7,000 leads for our clients and increased their sales by more than 40%.

Below are the leads collected for a client in a two-month campaign. Our long-time client, for whom we regularly manage all social networks (which is extremely important for gaining customer trust), is more than satisfied with the results of the Facebook Lead campaign.


In one month of Facebook campaign, 382 leads were collected , and the cost per lead was a low $1.01.

With this campaign, the client achieved an ROI (return of investment) of 4200% and a profit of 110,000.00 kn within two months for approximately $400.


A few more useful tips:


The importance of sales

After potential customers leave their information, the most important thing is to make a good sale over the phone or email and attract the customer to buy your product or service, because without quality sales, collecting leads is pointless. The customer senses your tone of conversation, smile, and goodwill, so pay attention to the above.


Continue marketing after getting leads

Most companies stop marketing after making a big profit, which is not a good thing because some of your potential customers are not ready to buy your product right away. The goal is to take care of each lead, remind them to buy , and build trust. Potential customers must stay interested, which is achieved by regularly publishing quality and educational content.


Writea Blog

The goal of blogs is to inform customers about your products or services. Blogs need to be educational, entertaining, and regular, as well as active on social media, as these are all steps that encourage customers to more easily leave us their information and ultimately purchase our product.



If you have decided to expand your business and create a larger number of users, lead generation is exactly what you need!