4 tips to evaluate the effectiveness of your campaigns
Digital strategies
It can often be difficult to perform an analysis of the results of your email campaigns.
Does the content offered invite the customer to click?
Is the opening rate really indicative?
These are just two of the questions we often ask ourselves when we’re about japan cell phone number list to tackle email analysis.
By studying campaigns sent via Blendee, we’ve found 4 tips to help you read the information. Here they are:
1. Analyze the reactivity rate
The response rate is the number of clicks divided by the number of opens. This data helps us understand whether the content created for our email campaign was interesting for our recipients by putting the open and click rate into perspective. For example, if the content, starting from the subject, was not attractive, the email would have a low open rate and the click rate would not tell us whether our content was interesting or not. Conversely, if you had a high response rate, you would know that there were a lot of clicks compared to opens, which is a symptom of the validity of the content.