Segment users by recognizing and distinguishing, even among anonymous users, users with whom we have already interacted from new visitors. If they are old customers or users already registered, they can be re-engaged on the different channels at our disposal ( Email, Sms, Social Ads, Google Adv, etc. ) taking into account the new information collected in a relevant way. What page were they visiting? For which product or service were they requesting a quote? What information did they provide in the form before leaving it?
If we don't have prior information about the user, we can try, when he leaves a form, to ask only for the email via a pop-up window so that we can contact him later . It is therefore essential to be able to segment in real time who actually abandoned the form from those who filled it out.
We use the information entered in the form before leaving it to segment the user latvia cell phone number list and submit personalized content while browsing the site. This type of personalization is important to convince the anonymous user that we are the ideal solution to their problem, thus convincing them to take the step of registering or requesting a quote or contact. If you want to know more about this topic, we recommend reading this article: Anonymous user profiling and Inbound Marketing
In case the user hesitates to fill out the form and we have a live chat system, we could activate it in “push” mode, thus putting one of our operators in contact with the hesitant user . We often assume that the user abandons the form because they are not interested, but in reality it may be that a good part of them do so, perhaps because they do not have the necessary information to fill out the form.
Recognize the user who abandoned the quote and re-engage them in a personalized way during subsequent visits. The purchasing process of a customer, as well as the decision to offer a quote, may require several visits to our site. Recognizing the user who returns to us, even anonymously, and personalizing their navigation with targeted content and messages is essential to increase the relevance of the information we give them and therefore the perception they will have of us.
Show a simplified form to someone who has refused to fill out a more complex form the previous time. With the right tools, it is now possible to show different forms to individual users dynamically, allowing us to simplify the information requested in the first place to a user who has not filled out a form before. Better to have a contact with less information than nothing at all, right?
Collect user information in an ad hoc manner with dynamic smart forms that allow us to re-engage them in a personalized way. We use dynamic forms to collect timely information about the user, even anonymously, this could allow us to submit a registration form and targeted content or messages that make them understand that we are really the best solution for their needs. If you want to know more, read this article: Profiling users with dynamic and smart forms: how to do it.