Instagram Shopping: discover this new feature on the social network!
Posted: Mon Dec 23, 2024 8:58 am
Did you hear about the new feature that Instagram opened to all users last month? Now, you can sell products through photos posted on the social network with Instagram Shopping.
For many companies, Instagram is already one of the main sales channels on the internet. And with this new feature, it will be easier to increase conversion rates and provide more information about products to followers.
Want to learn more about Instagram Shopping and make the most of this feature? Then keep reading!
What is Instagram Shopping
Just as Instagram lets you tag friends and add locations to canada telephone number a published photo, you can now tag your products.
Posts that have the feature enabled will have a shopping bag tag in the bottom left corner of the image. When clicking on it, the user will be able to see the name and price of the product in question.
If you want more information, you can still click on the product information bubble that will open above the photo. Then, the person will be directed to a new page within Instagram itself where they can see the product photo, its description and the link to buy online or to contact the company.
Instagram Shopping
How to activate Instagram Shopping
The Instagram sales feature works in an integrated way with Facebook. Therefore, to be able to use it, you need to have a business page on Instagram, which will automatically be integrated with your Facebook page.
Next, you need to turn your Facebook business page into a Shopping page . To do this, you must access the settings panel and go to the “edit page” option. There, you will find the template options available for your page and you must select the Shopping option .
Once this is done, Facebook will activate a Shopping tab on your company's page, as in the image below:
Facebook shopping
Facebook shopping
Access this tab to start registering the products you want to promote on both Facebook and Instagram. Don't forget to include attractive images, a description and features of each product, and the prices. Finally, also include the link so users can make the purchase.
Once this step is complete, you will be ready to use Instagram Shopping. Every time you post something and want to tag a product, simply select this option when editing the post. Instagram will automatically load the list of products registered via Facebook so that you can tag them.
For many companies, Instagram is already one of the main sales channels on the internet. And with this new feature, it will be easier to increase conversion rates and provide more information about products to followers.
Want to learn more about Instagram Shopping and make the most of this feature? Then keep reading!
What is Instagram Shopping
Just as Instagram lets you tag friends and add locations to canada telephone number a published photo, you can now tag your products.
Posts that have the feature enabled will have a shopping bag tag in the bottom left corner of the image. When clicking on it, the user will be able to see the name and price of the product in question.
If you want more information, you can still click on the product information bubble that will open above the photo. Then, the person will be directed to a new page within Instagram itself where they can see the product photo, its description and the link to buy online or to contact the company.
Instagram Shopping
How to activate Instagram Shopping
The Instagram sales feature works in an integrated way with Facebook. Therefore, to be able to use it, you need to have a business page on Instagram, which will automatically be integrated with your Facebook page.
Next, you need to turn your Facebook business page into a Shopping page . To do this, you must access the settings panel and go to the “edit page” option. There, you will find the template options available for your page and you must select the Shopping option .
Once this is done, Facebook will activate a Shopping tab on your company's page, as in the image below:
Facebook shopping
Facebook shopping
Access this tab to start registering the products you want to promote on both Facebook and Instagram. Don't forget to include attractive images, a description and features of each product, and the prices. Finally, also include the link so users can make the purchase.
Once this step is complete, you will be ready to use Instagram Shopping. Every time you post something and want to tag a product, simply select this option when editing the post. Instagram will automatically load the list of products registered via Facebook so that you can tag them.