Action with influencers: how to get results
Posted: Mon Dec 23, 2024 8:40 am
Working with influencers can be a powerful strategy to gain visibility and increase conversions . However, like any investment, it requires planning and focus.
In an action with influencers, you create a relationship between your brand and the person in question. Therefore, you have the opportunity to take advantage of their audience and influence to sell.
However, it is not enough to send a product or choose canada phone numbers list influencers based on the number of followers they have. You need to focus on what makes sense when planning an action of this type.
Continue reading and better understand how to get results with an action with influencers.
Be careful with follower numbers
If you follow our blog, you've probably noticed that we don't like to base strategies solely on the number of followers . And it's no different with an action with influencers.
Looking only at quantity can end up being a huge waste for your brand. After all, just because an influencer is followed by a lot of people doesn’t mean they have real engagement.
Let's take as an example the case of the blogger who had 2.6 million followers and couldn't even sell 36 t-shirts from her line.
This probably happened because she had no engagement. In other words, even though people were following her, her opinion didn't lead her followers to take action.
In this case, the numbers really only served to massage the ego, since an action with influencers of this type would not bring any results for the brand, only expenses.
Turn your attention to engagement
Following the reasoning above, the ideal is to give more weight to the influencer's engagement power , and not to their number of fans. But how do you do this?
Always request a Media Kit from the channels you will be working with and ask the influencer to also send you numbers that indicate engagement. Here, we can highlight the number of comments, shares or private messages received.
This way, you avoid falling into the trap of being amazed by numbers and, when the time comes, not getting any results.
Follow your influencer
Finally, the most important tip for effective influencer outreach is: follow the people you are interested in.
Of course, this requires time and someone from the team available for the activity. However, keeping an eye on influencers helps you get to know that person better and understand if they really have the profile you are looking for.
In an action with influencers, you create a relationship between your brand and the person in question. Therefore, you have the opportunity to take advantage of their audience and influence to sell.
However, it is not enough to send a product or choose canada phone numbers list influencers based on the number of followers they have. You need to focus on what makes sense when planning an action of this type.
Continue reading and better understand how to get results with an action with influencers.
Be careful with follower numbers
If you follow our blog, you've probably noticed that we don't like to base strategies solely on the number of followers . And it's no different with an action with influencers.
Looking only at quantity can end up being a huge waste for your brand. After all, just because an influencer is followed by a lot of people doesn’t mean they have real engagement.
Let's take as an example the case of the blogger who had 2.6 million followers and couldn't even sell 36 t-shirts from her line.
This probably happened because she had no engagement. In other words, even though people were following her, her opinion didn't lead her followers to take action.
In this case, the numbers really only served to massage the ego, since an action with influencers of this type would not bring any results for the brand, only expenses.
Turn your attention to engagement
Following the reasoning above, the ideal is to give more weight to the influencer's engagement power , and not to their number of fans. But how do you do this?
Always request a Media Kit from the channels you will be working with and ask the influencer to also send you numbers that indicate engagement. Here, we can highlight the number of comments, shares or private messages received.
This way, you avoid falling into the trap of being amazed by numbers and, when the time comes, not getting any results.
Follow your influencer
Finally, the most important tip for effective influencer outreach is: follow the people you are interested in.
Of course, this requires time and someone from the team available for the activity. However, keeping an eye on influencers helps you get to know that person better and understand if they really have the profile you are looking for.